Work Smarter, Not Harder with a Well-organized CMS
by Leigh Hamer | Last Updated: Dec 13, 2022
It’s nice when things just work well, isn’t it? When projects are painless, and tasks are efficiently tackled—you feel powerful. It requires a well-organized system, where team members can find what they need when they need it.Creating a well-organized content management system (CMS) is like spring cleaning for your work life. The clutter and chaos are gone. Outdated items are pitched, leaving your team with only the latest and greatest, brand-approved content pieces in clearly sorted categories.A CMS stores various types of assets, including images, text, forms, documents, videos, and audio files. With Lumavate’s CMS, these assets can be used across countless digital experiences for a myriad of use cases:
A product marketer can insert a video tutorial into a new customer onboarding experience.
A brand marketer can pull product images and descriptions into unique experiences for an entire product brand line.
An event marketer can reuse the same registration form for each conference.
With a well-organized CMS, digital creators can access a vast repository of assets needed to build digital experiences. These experiences cover anything that can be displayed on a screen: from an app or a microsite to a website or secure portal. Assets pulled from the CMS and used across various digital experiences makes it easier than ever to ensure only the most up-to-date content is being used. For example, digital creators use a product image in several different digital experiences. The next year, a new product image is available, and the team is instructed to use this new image in place of the original. Instead of hunting down every instance where the original image was used, a digital creator can update the image file in the Lumavate CMS and VOILA! The new image is now displayed in every instance where the original image appeared. This same approach can be applied to all other asset types - videos, graphics, text, documents, and forms.The objective of an orderly CMS is to be effective and efficient. It’s the idea of working smarter, not harder, put into practice.Watch how anyone can build a content app in 30 minutes to see for yourself how a well-organized CMS can transform your approach to digital marketing.