Pair Your Product Packaging with Digital
You’ve likely spent months perfecting your product packaging long before it ever hits the production lines and store shelves. This timeframe is often why many brands tend to choose product packaging designs and messaging that are evergreen. With Lumavate, you can keep your product packaging evergreen by incorporating a QR code, NFC tag, or text activation that gives your product packaging a digital element that provides detailed product information, helpful videos, manuals, seasonal content, and more.
Deliver an Exceptional Product Onboarding Experience
First impressions matter. The initial experience your customers have with their new product is a prime example. Your new customers will make quick assumptions about your brand and products based on what they experience the first time using your product. That’s why a digital product onboarding experience that gives new customers step-by-step instructions for using their new product can ensure their first experience is an extremely positive one.
Simplify Access to Product Information
Throughout the life of your product, there will be numerous times when your customers will need detailed product information, how-to videos, troubleshooting tips, and more. And it’s safe to say that none of them kept their printed product manuals to pull out at a moment’s notice. Instead, they’ll likely start searching the internet for answers to their product questions. The downside? You can’t always control what appears at the top of the search results and it could be information that isn’t applicable to your products or isn’t what you’d like customers to see. The best way to prevent this from happening is by including a QR code, NFC tag, or text activation on your product label so customers can easily access accurate product information curated by your business.
Increase Your Product Registration Rates
The standard printed product registration card included in product packaging doesn't work anymore. Consumers don’t want to fill it out or take the time to drop it in the mail. Instead, it usually ends up in the trash without your brand capturing their valuable contact information. It’s time to ditch the printed product registration card and go digital. Using Lumavate, you can tie a QR code, NFC tag, or text to your product packaging that immediately takes new customers through an online product registration process resulting in more registrations for your business.
Make Rebate Submissions Easy
A rebate tied to a new product purchase can be a compelling reason for customers to purchase your product. This means that the rebate submission process is often one of the first interactions your customer has with your brand post-purchase and a clunky rebate submission process can quickly create a negative impression. Using Lumavate, you can create an easy rebate submission process for customers that feeds directly into your system of record.
Simplify the Warranty Registration Process
Your company’s product warranty has a set time period where the warranty covers designated items for the product and the start of this time period is often based on the date of purchase. This means you need customers to submit their warranty registration shortly after purchase so you can communicate with them and know when their warranty expires. The only way to encourage customers to fill out your warranty registration is by making the process extremely simple and dynamically pull in information such as the model number, serial number, and more. With our platform, you can provide your customers with a highly-personalized warranty registration process that allows them to submit this information in only a couple minutes.
Amplify Your Marketing Campaigns
Every marketing campaign launched must have a corresponding digital element to truly amplify your campaign efforts and drive stronger results. Using Lumavate, you can quickly create engaging digital experiences to pair with your marketing campaigns to generate more conversations, brand engagement, and increased revenue.
Reach Your Customers with Mobile Messaging
One of the best ways to connect with your customers is via SMS messages. With an open rate of 98 percent, text messaging far surpasses the engagement rates of any other marketing channel. Our platform makes it simple to drive text message opt-ins for your business, automatically handles the required double opt-in confirmation, and allows you to send real-time or scheduled text to your subscribers.
Drive More Email Opt-ins
Email is the most common channel for customer communications which is why it’s imperative to make the email opt-in process as seamless as possible for your customers. Our platform makes it simple to collect email opt-ins as a standalone landing page or included in any other type of digital experience such as a microsite, mobile apps, portal, and more.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Recommend the Best Products to Your Customers
The in-aisle and online shopping experience can be overwhelming for customers especially if they’re buying a new product type for the first time. Providing an interactive quiz that helps customers find the best product for their needs can be a major differentiator for your brand that drives product sales and brand loyalty. It also helps ensure your customers are likely to be happy with their new product purchase since it was recommended based on your expert guidance.
Deliver a Digital Concierge Guided Shopping Experience
Everyone loves the VIP treatment and it’s easy for you to provide that type of experience to your customers digitally with a guided shopping experience. Using your digital concierge, you can ask customers key questions about their product needs, likes and dislikes, and more to help curate a collection of products for the customer to purchase. This guided shopping experience gives every customer the VIP treatment 24/7 from anywhere.
Reward Brand Advocates
Loyal customers who promote your brand to their friends, family, and colleagues are the creme de la creme. While brand advocates are likely to share about your brand on their own, the results can be amplified when you incentivize this behavior with a loyalty program. Using Lumavate, you can launch a loyalty program that provides points based on purchases, customer referrals, social media posts, and more to encourage your most loyal customers to advocate even more for your brand.
Capture Leads 24/7
Your digital experiences need to be a lead generation magnet for your sales team and constantly send leads directly to your customer relationship management (CRM) 24/7. With Lumavate, we make it extremely easy for you to incorporate reusable lead registration functionality into your digital experiences and have the data sent automatically into your system of record.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Compare Product Options
There are countless product options available to consumers today and the sheer number of them can make it extremely overwhelming to digest and compare. This is why many consumers often turn to their social network, review sites, and comparison guides to help determine which product meets their needs. Using Lumavate, you can quickly create and launch a product comparison digital experience that allows customers to compare multiple products from your brand (or even competitor products) to ensure they pick the best one from your company that meets their needs.
Inspire Your Customers
One of the best ways to highlight the aesthetics of your products is with a digital product lookbook. Unlike a traditional product guide, a curated product lookbook isn’t focused on sharing product specifications and instead showcases how products would visually incorporate into a customer’s daily lives. A product lookbook generates excitement from customers about your products and can drive customers to purchase more products than originally anticipated since a lookbook often pairs multiple products together visually.
Capture Real-time Customer Feedback
Your customers are constantly providing feedback on their experiences with your business and products. This can range from social media posts to online reviews to customer support calls and more. While all of these avenues are great ways for customers to share feedback, every company needs to measure their net promoter score (NPS) on a regular basis. Using Lumavate, you can easily use our NPS Customer Survey Template to quickly create and launch a customer survey that can be used at key moments in the customer journey.
