Real Marketers Podcast

Listen to insights from marketing and tech leaders at the world’s largest brands.

Oct 25, 2021

Becoming an Advocate for Your Audience

Jay Kern, Senior Communications Manager at Roche, talks about treating internal communications like a nurture track, how to solicit feedback from employees.

Oct 18, 2021

Finding a Work-life Balance as a Founder, CEO, and Mom

Amanda Goetz, Founder and CEO of House of Wise, talks about how being a marketing leader prepared her for the CEO role, shifting one's mindset beyond the 9-5.

Oct 11, 2021

Defining the Modern Day Marketer

Brett McGrath, Vice President of Marketing at The Juice, talks about what defines a modern day marketer, why marketers should be invested in the long game.

Oct 4, 2021

Rebranding Isn't a Silver Bullet

Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio, returns to talk about why logos aren't exactly a rebrand.

Sep 27, 2021

Practicing Ruthless Prioritization

Jon Falker, Director of Marketing for Prime Data Centers, talks about how to actually start prioritizing your workload, how to justify getting more resources.

Sep 20, 2021

Pulling Back the Curtain on a Rebrand

Mary Catharine Grau, Vice President of Brand and Communications at Resultant, talks about what questions to ask stakeholders before a rebrand.

Sep 13, 2021

Debunking Misconceptions Around Product-led Growth

Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners, talks about mistakes brands make when first switching to product-led growth.

Sep 6, 2021

Do Companies Need a Chief Market Officer or a Chief Marketing Officer?

Kimberly Storin, Chief Marketing Officer at Zayo Group, talks about how CMOs become more strategic, who owns digital transformation, advice for future CMOs.

Aug 30, 2021

Rethinking Marketing Attribution

John Readman, Founder and Product Owner at Ask BOSCO™, talks about how organizations think about digital transformation, and ways to avoid analysis paralysis.

Aug 23, 2021

Everything You Wanted to Know About Influencer Marketing

Mae Karwowski, CEO and Founder at Obviously, talks about how both B2C and B2B brands can get started with influencer marketing, and tips for content creators.

Aug 16, 2021

Putting Your Content to Work with SEO

Brad Beutler, Content Marketing Director at Terminus, talks about how to make B2B marketing more fun with content marketing, and the ins and outs of SEO.

Aug 9, 2021

How to Create a Best-in-class Event

Stephanie Baiocchi, Director of Membership & Events at IMPACT, talks about what makes a best-in-class, how you should be measuring the success of your event.

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