Pair Your Product Packaging with Digital
You’ve likely spent months perfecting your product packaging long before it ever hits the production lines and store shelves. This timeframe is often why many brands tend to choose product packaging designs and messaging that are evergreen. With Lumavate, you can keep your product packaging evergreen by incorporating a QR code, NFC tag, or text activation that gives your product packaging a digital element that provides detailed product information, helpful videos, manuals, seasonal content, and more.
Stand Out in the Aisle
The in-aisle experience is more crowded than ever before making it extremely difficult to stand out from the competition. Your brand has to implement disruptive marketing strategies to grab attention and increase product sales. Using Lumavate, you have multiple ways to disrupt the in-aisle experience and drive sales for your business.
Amplify Your Marketing Campaigns
Every marketing campaign launched must have a corresponding digital element to truly amplify your campaign efforts and drive stronger results. Using Lumavate, you can quickly create engaging digital experiences to pair with your marketing campaigns to generate more conversations, brand engagement, and increased revenue.
Recommend the Best Products to Your Customers
The in-aisle and online shopping experience can be overwhelming for customers especially if they’re buying a new product type for the first time. Providing an interactive quiz that helps customers find the best product for their needs can be a major differentiator for your brand that drives product sales and brand loyalty. It also helps ensure your customers are likely to be happy with their new product purchase since it was recommended based on your expert guidance.
Reward Brand Advocates
Loyal customers who promote your brand to their friends, family, and colleagues are the creme de la creme. While brand advocates are likely to share about your brand on their own, the results can be amplified when you incentivize this behavior with a loyalty program. Using Lumavate, you can launch a loyalty program that provides points based on purchases, customer referrals, social media posts, and more to encourage your most loyal customers to advocate even more for your brand.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Simplify Access to Product Information
Throughout the life of your product, there will be numerous times when your customers will need detailed product information, how-to videos, troubleshooting tips, and more. And it’s safe to say that none of them kept their printed product manuals to pull out at a moment’s notice. Instead, they’ll likely start searching the internet for answers to their product questions. The downside? You can’t always control what appears at the top of the search results and it could be information that isn’t applicable to your products or isn’t what you’d like customers to see. The best way to prevent this from happening is by including a QR code, NFC tag, or text activation on your product label so customers can easily access accurate product information curated by your business.
Compare Product Options
There are countless product options available to consumers today and the sheer number of them can make it extremely overwhelming to digest and compare. This is why many consumers often turn to their social network, review sites, and comparison guides to help determine which product meets their needs. Using Lumavate, you can quickly create and launch a product comparison digital experience that allows customers to compare multiple products from your brand (or even competitor products) to ensure they pick the best one from your company that meets their needs.
Inspire Your Customers
One of the best ways to highlight the aesthetics of your products is with a digital product lookbook. Unlike a traditional product guide, a curated product lookbook isn’t focused on sharing product specifications and instead showcases how products would visually incorporate into a customer’s daily lives. A product lookbook generates excitement from customers about your products and can drive customers to purchase more products than originally anticipated since a lookbook often pairs multiple products together visually.
Amplify Your Content
Your brand has created a ton of useful content that your customers, partners, dealers, etc. would find incredibly relevant and helpful. While you’ve shared this content over numerous marketing channels, there is a high probability that your customers, partners, dealers, etc. haven’t seen it yet. Using Lumavate, you can create a curated content experience that personalizes the content stream based on where each person is in their journeys with your brand. It can also serve up exclusive content that is only available through this channel. And you can give your audience the ability to opt-in to receive text messages when new content is published.
Make It Easy to Share Resources
Your company has invested in creating a ton of great marketing and sales resources that are designed to be used throughout various stages in your sales process. The problem? It’s often hard for your sales team to locate these resources so they can easily share them with customers. That’s where Lumavate comes in. Our platform allows you to create a portal for your sales team to easily access sales resources to share in conversation with customers or send directly to them via email or text.
Make a Memorable First Impression
You’re not the only business reaching out to your target accounts. They’re hearing from your competitors on a regular basis plus a ton of other brands for unrelated products and services. You have to do something different to stand out to earn their time. A personalized microsite curated for their company is a major differentiator. Using Lumavate, it’s possible to create and manage personalized microsites for every account you target to generate a positive first impression and earn the first meeting.
Make Your Trade Show Booth Interactive
Your trade show booth is often a major investment for your business and each time you want to change the graphics, messaging, etc. is another cost. One way to offset this ongoing cost is to incorporate a QR code or NFC tag on your physical booth that ties to a digital experience with product-specific content, videos, interactive product images, and more that can be easily changed based on the products you want to promote in your booth. It’s also a great way to interact with your audience who may not want to engage in a conversation at your booth but are interested in learning more about your company and product offerings.
Turn Your Field Marketing Event into a VIP Experience
Every field marketing event your business hosts is an opportunity to create deep connections with your attendees and distinguish your brand from competitors. While the in-person experience is definitely critical, the overall event experience starts even sooner with the first outreach. Ditch the typical email invite with a registration landing page and create a highly-personalized digital experience that showcases the benefits of attending the event, a list of who else is coming, a preview of the menu, and more to turn this into a true VIP experience that drives attendance.
Drive More Email Opt-ins
Email is the most common channel for customer communications which is why it’s imperative to make the email opt-in process as seamless as possible for your customers. Our platform makes it simple to collect email opt-ins as a standalone landing page or included in any other type of digital experience such as a microsite, mobile apps, portal, and more.
Reach Your Customers with Mobile Messaging
One of the best ways to connect with your customers is via SMS messages. With an open rate of 98 percent, text messaging far surpasses the engagement rates of any other marketing channel. Our platform makes it simple to drive text message opt-ins for your business, automatically handles the required double opt-in confirmation, and allows you to send real-time or scheduled text to your subscribers.
Capture Real-time Customer Feedback
Your customers are constantly providing feedback on their experiences with your business and products. This can range from social media posts to online reviews to customer support calls and more. While all of these avenues are great ways for customers to share feedback, every company needs to measure their net promoter score (NPS) on a regular basis. Using Lumavate, you can easily use our NPS Customer Survey Template to quickly create and launch a customer survey that can be used at key moments in the customer journey.
