Are you familiar with the term CPG? If you aren’t familiar with it, CPG stands for consumer packaged goods. Consumer packaged goods are consumable products you regularly use. Think of things like cleaning products, cosmetics and personal care, food and beverages, and health and nutrition products.
Challenges for Brand Marketers
In today's market, CPG brand marketers are facing a number of challenges. Some of these challenges include decreasing brand loyalty, difficulty standing out, and breaking through the noise. Let’s dive into these challenges a little more.
Decreasing Brand Loyalty
Three years after the COVID-19 pandemic, some industries are still facing serious supply chain issues. When supply chain issues arise, this can directly impact brands and ultimately consumers. Imagine going to the store to purchase an essential product - say toilet paper. You are brand-loyal. When you see your brand is out of stock you are likely to purchase the in-stock competitor product. This is a shopper marketers worst scenario because there is a chance you will like this product more and never purchase the original brand again. Another challenge is the breadth of comparable options consumers have. As a consumer, you may be looking for a specific product and do not really care what brand you buy from. Each time you visit the store you just purchase whatever product they have available at the time, or whatever is on sale. This can also prove to be difficult for marketers since you aren’t brand loyal.
Breaking Through the Noise
As we discussed earlier, consumers are bombarded with an overwhelming number of products when they visit the store or shop online. There can be hundreds of options for one type of product! It can be challenging for brand marketers to stand out from the crowd and draw attention to their particular product, let alone their brand.
Lack of Direct Relationship with Brand
Oftentimes consumers are very particular about the specific store they shop at and don’t necessarily pay attention to the brand they are purchasing from. This can provide challenges to brand marketers, as they need to find a way to be memorable to their consumers, so they continue to purchase from their particular brand.
Top 5 Templates for CPG Brand Marketers
With a digital experience platform like Lumavate, brand marketers can take advantage of some of the best in-class templates available to them. These templates do the heavy lifting for you, as they provide the pages and layout for you. All you will have to do is provide the content! Let's review each template a little more.
Product Packaging: Our Product Packaging template will help bring your products to life! Stand out in-aisle by providing signage and adding QR codes to your products. Consumers can quickly scan a QR code on a product and have access to product information including manuals, videos, and more.
Mobile Opt-in: With our mobile opt-in template easily allow your customers to opt-in to receive text messages from your company. Our template also ensures that you meet all of the messaging compliance requirements, so you won’t have to worry about being in compliance.
In-Aisle: Drive revenue and stand out in-aisle by using our in-aisle template. The template will assist you to stand out from competitors when it comes to in-store sales! You can highlight important product functionality, product reviews, and more.
Marketing Campaign: Our marketing campaign will help you stand out by adding a digital element to your next marketing campaign. With campaign highlights and a lead registration form, you can’t go wrong when using this template!
Product Launch: If you have an upcoming product launch, consider our product launch template! This template will help you highlight the product by showing product information, promotional offers, and even allow your customers to opt-in to receive text messages from your company.
With increasing challenges that brand marketers face on a daily basis, make things easier by using Lumavate as your DXP and taking advantage of our best-in-class templates!Create a free account today or take an on-demand tour of how you can use Lumavate’s Templates.