Incorporating mobile marketing into your existing marketing efforts can feel overwhelming. Knowing what tactics and channels will resonate with your audience might feel like a shot in the dark. If you take the time to learn about your audience and other successful campaigns, building your own strategy will come with ease.
What Is Mobile Marketing?
Mobile marketing is a type of marketing that consists of promoting a company's products or services on a mobile device. There are many ways your company can include mobile marketing in their strategy. Tactics such as SMS messaging, mobile advertising, mobile apps, push notifications, QR codes and more. It is important to note that not all mobile marketing tactics will resonate with your target audience. Focus on channels you believe will be successful based on what you already know about your audience. If you are unsure of what channels will be successful do the research. Take time to learn about your target audience and what marketing resonates with them. Also, check out what competitors are doing to give you a place to start. There are many tools like mobile marketing softwareto help you and your team build and deploy effective mobile marketing campaigns. These software platforms can help your team build apps, SMS campaigns, push notifications or mobile ads.
What Is a Mobile Marketing Strategy?
A mobile marketing strategy is designed to take advantage of mobile channels such as mobile apps, SMS, mobile ads, mobile search, and others to promote your company’s products or services. It is a best practice to have mobile marketing tactics as a part of your overarching marketing strategy. Mobile marketing does not have to replace more traditional forms of marketing like TV, print and radio. The importance of mobile marketing is growing and it should work in tandem with your current marketing efforts to enhance your reach. A good mobile marketing strategy will have clear and defined goals. Make them specific, measurable, achievable, relevant and time-based. This will provide your team with a clear vision to achieve these goals. Be specific about what you want to achieve and how you want to achieve it. Once your team has a framework to work within and a goal to work towards their work will become more focused.
What Is a Mobile Marketing Strategy?
Mobile marketing strategies can look different depending on the tactic, the company and the audience. Examples of mobile marketing include marketing across one or many mobile channels such as mobile apps, SMS campaigns, push notifications, QR codes, mobile search, and more. Effective campaigns will use one or more of these channels to promote their products or services. Burger King used their mobile push notification campaign to light up the competition, literally with the help of augmented reality. The burger chain prompted users of their app to virtually burn their competitors' ads to the ground for a change to win a free Whopper. This interactive and innovative campaign caught the eyes of many and could land in the best mobile marketing examples category.Snickers teamed up with Spotify in their hunger and music driven mobile marketing campaign. When Spotify noted users were listening to music outside of their typical genres a Snickers ad appeared with their tagline “You’re Not You When You’re Hungry.” This ad then took listeners to a Snickers’ Hunger Hits playlist. This campaign caught the ears and stomachs of audiences. Sometimes simple and straightforward is best. Ford used SMS to engage prospective buyers by asking them to text Ford to a short code to learn more. This tactic allows Ford to not only engage their audience in an interactive way they also gained important zero party data. Now they have a direct line to their customers. And it got a 15.4 perfect conversation rate. This proves you don’t always need to have the most innovative mobile marketing examples, simple can still drive big results.
Which Mobile Marketing is Best?
There is no proven best channel for mobile marketing. What is a best practice is to focus on the channel that will resonate best with your audience and represent your brand the best. If your audience is known to be active on social media, a social media campaign will yield results while a mobile app might not. Learn as much as you can about your audience and how your competitors are using mobile to gain attention. The more you can learn before diving into the deep end the more successful your campaign will likely be. No channel is proven the best but one channel does stand out amongst the rest. SMS is making a splash as a high-performing channel to reach audiences. Ninety-seven percent of all SMS messages are read within 15 minutes of being received. This open rate is second to none and will quickly show its return on investment. Solutions like Lumavate offer mobile marketing tools such as mobile apps and messaging. Learn how to build a better mobile marketing campaign today, book a demo!