4 Ways to Collect Zero-party Data

Raymond Fodiman Picture

by Raymond Fodiman | Last Updated: Jan 19, 2023

If your brand is heavily relying on third-party data, it is definitely time to look into other options. Customers are becoming increasingly  more aware of privacy concerns, and regulations around the use of data are tightening. 

Marketers need to be strategizing now for the impending cookiepocolypse. That means learning  what zero-party data is and how to collect it.

What is Zero-party Data? 

Zero-party data is a term that was coined by Forrester in 2020 to describe the type of data willingly given by the customer. So anytime you might have unlocked a discount by inputting your email address, or submitted your phone number when responding to a brand survey, that is you giving a customer zero-party data.

Zero-party data differs from first- or third- party data. First-party data is the information collected through channels and other interactions, like web activity. Third-party data, is collected from an entity, some organization or business, that does not have a direct relationship with consumers. Third-party data is often unreliable and leaves marketers with gaps in truly understanding their customers.

Gathering a holistic understanding of your customers via zero-party data is easier than you think. Let’s explore different ways your brand can collect zero-party data in various marketing efforts. 

Product Registration

Enable your customers to submit product registration data directly into your system of record. Not only would this allow you to increase the number of products registered, but also provides another avenue for collecting data straight from the source.

Text REGISTER to 586828 to see an example of how our best-in-class Product Registration Template can be used to increase your product registration rates.

Event Registration

Hosting an event? Create a digital experience to make it simple for your target audience to easily register for upcoming events. In the process, have them input their contact information. This is the zero-party data your brand can use moving forward to promote future events or simply gather insight on what specific topics individuals care most about.

Text EVENTREGISTER to 586828* to see an example of how our best-in-class Event Registration Template can be used to drive registrations for your upcoming event.

Email and Mobile Messaging Opt-ins

Allow customers to seamlessly opt-in to company updates, weekly newsletters, product launches, etc. To be in the know, consumers can input their email or mobile number to receive your brand’s messaging. 

Text OPTINRENEW to 586828* to see an example of how our best-in-class Email Opt-in Template can capture opt-ins for your business.

Text SPARTANMOBILE to 586828* to see an example of how our best-in-class Mobile Opt-in Template can capture opt-ins for your business.

Surveys

Streamline your customer feedback by using digital experiences for surveying your consumers. Every company needs to measure its net promoter score (NPS) on a regular basis. Your brand can quickly create and launch an NPS customer survey that can be used at key moments in the customer journey. These responses to NPS customer surveys are reliable data points your brand can use to improve the customer experience.

Text NPS to 586828* to see an example of how our best-in-class NPS Customer Survey Template can be used to quickly capture customer feedback.

More Ways to Capture Zero-party Data

With Lumavate, it's easy to create digital experiences beyond the above examples. Check out some more ideas on how you can easily capture zero-party data here.

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