There are a lot of tactics within mobile marketing and it can be hard to keep them straight. Knowing which channels and tactics will resonate best with your target audience is key.
What Is Mobile Marketing?
Mobile marketing is a type of marketing that involves promoting your company’s products or services on a mobile device. There are many types of marketing that fall within mobile marketing including SMS campaigns, mobile apps, mobile advertising, mobile push notifications, QR codes, and more. It is important to note that not every tactic will resonate with your audience. You must recognize which tactics will work best for your team and your audience. There are many tools that can help your team execute a successful mobile marketing strategy. These tools include platforms that help you build apps or deploy a mobile messaging campaign or share mobile ads.
What Are the 5 Elements of Mobile Marketing?
The term mobile marketing cand feel overwhelming and leave you wondering what really makes up an effective mobile marketing strategy? The most common five elements for mobile marketing are: SMS/text messaging, mobile apps, mobile push notifications, mobile advertising, and social media marketing. Mobile marketing strategies use one or many of these elements to build a plan to reach their target audience. It is important to review which of these tactics will resonate best with your audience and build your mobile marketing campaigns around that. Instead of trying to build an audience on a platform, meet your customers where they already are.
What Are the Pros and Cons of Mobile Marketing?
With anything there are pros and cons to investing in a mobile marketing strategy. It is important to review every detail to make sure you are aligned with your business goals. One benefit of mobile marketing is the board access. With mobile marketing you are able to reach more of your audience and faster. There are 307 million smartphone users in the United States. Most adults in America have a smartphone in their pocket and will check it regularly for content. Put your brand in the hands of your users, literally. The next greatest benefit of mobile marketing is immediacy. Information about your brand can be in the hands of your target audience instantly. Send an SMS message and seconds later a cell phone dings. To add to this immediacy 97 percent of all SMS messages are read within 15 minutes of being received. Your brand suddenly just became top of mind for your target audience. The third benefit of mobile marketing is the amazing open rates. As stated above 97 percent of SMS messages are read within 15 seconds of receipt. No other method has that kind of engagement with email marketing falling far behind at 20.94 percent. When the time comes to speak on the return of investment on your mobile messaging campaign, let this number do the talking. The fourth benefit is the oh so elusive going viral. While there is no guarantee your marketing content will go viral, the content that goes viral is most often shared on mobile. You have to start sharing on mobile to even have the possibility to go viral. Even if your content does not go viral, at least you’ll see increased engagement. Last but not least, the next most valuable reason to begin a mobile marketing campaign is cost savings. Mobile marketing is incredibly cost saving compared to traditional marketing methods like print ads, radio, or TV. When it is time to cut budgets but maintain impact, mobile is the way to go. While the advantages might feel endless, there are some disadvantages to mobile marketing campaigns. Because this is a relatively new form of marketing not all marketers have experience. The learning curve may be daunting. As the field grows so does the amount of marketers trying to be heard. Mobile marketing is becoming a noisy place to share your marketing. Breaking through the noise is a hurdle to overcome.
What Is an Example of Mobile Marketing?
Mobile marketing campaigns can look very different based on the tactic, the company and the audience intended to receive the marketing. We have compiled a few mobile marketing examples. Never doubt what appears to be a simple SMS campaign. Ford used SMS to engage prospective buyers by asking them to text Ford to a short code to learn more. This tactic allows Ford to not only engage their audience in an interactive way they also gained important zero party data. Now they have a direct line to their customers. And it got a 15.4 perfect conversation rate, not too bad. The attention-grabbing push notification also saw a big win recently. Burger King took their mobile push notification campaign to a burning new level. They prompted users of their app to virtually burn their competitors' ads to the ground for a chance to win a free Whopper. This interactive and innovative campaign caught the eyes of many and could land in the best mobile marketing examples category.Mobile marketing tactics that achieve company goals and broaden a brand’s reach are successful. They don’t always need to be flash and eye-catching, sometimes tried and true is what wins the day. Always ask, what will resonate with your audience. Solutions like Lumavate can help you and your team build and execute better mobile marketing strategies. Learn more, book a demo today!