What does it mean if a product is registered? How are manufacturers using your information? Does registering your products really matter? Let’s cover what product registrationis and how you modernize the process for your customers.
What Is Product Registration?
Product registration is when a customer provides details about their purchase and their contact information via a form created by a manufacturer.Usually, the information on a product registration form includes:
Date of Purchase
Anyone who’s bought a fridge or stove has probably seen that little registration card in the box it came in. Even high-end fashion brands use registration when they buy new products. Companies use this information to contact you in case they need to recall the product or provide a safety notice. They may also use this information to let you know of new products or when it’s time to perform routine maintenance.
What Are the Benefits of Registering a Product?
There are many benefits to registering products. Let’s take a look at some advantages consumers can witness when they register their products. Registration Benefits
You’ll receive communications from the manufacturer with important information. This includes recalls, safety notices, and anything else they need you to know.
Get exclusive access to product onboarding information such as how-to videos and owner's manuals.
Streamlined access to customer support since they already have your contact information and product information.
You can opt-in to receive special promotional offers from the manufacturer. Imagine being the first to find out about big sales and deals.
Scenario: You’re a fridge manufacturer. A customer has just bought a mid-tier model with a filtered water dispenser and registered it. Because they’ve given you contact information you can email them reminders when it’s time to buy a new water filter.
What Does It Mean If a Product Is Registered?
When a product is registered a manufacturer now has information about the product that was bought and who bought it. They may also find out the location of the purchased product and the time. This allows the manufacturer to enhance their marketing strategies now that they have a better picture of who is purchasing their products and where. Another layer of product registration is that a consumer has also likely chosen to opt-in to receive marketing messages from the manufacturer. Brands can use the information they’ve collected from the customer to send personalized messages to customers with information regarding safety recalls, promotions, exclusive content, and more.
How Do I Get a Product Registered?
There are three main ways companies can get customers to register. Let’s take a look at the ways customers can register their products.
Printed Product Registration Cards
These are usually forms packed in with the product itself. Considerations:
Printing costs are not inexpensive.
The forms will have to include pre-paid postage since customers won’t register if they have to pay.
You’ll get the information you want at a snail’s pace (if at all).
You’ll need a physical filing cabinet to store these product registration cards.
Product Registration Online
The product registration online method is a little easier for the customer and the manufacturer. It’s the same form but online. This removes the need for manufacturers to print product registration cards and removes the need to purchase postage. This also removes the need for manufacturers to store printed product registration cards in hundreds of filing cabinets. Considerations:
Customers don’t want to hunt around for the registration link. If it’s not obvious where the link is, customers may skip registration.
If the link is too complicated to type out, customers won’t complete the registration process.
Digital Product Registration Experience
Registration Software is like registering online but improved via a QR code. Instead of having to include a link in the product packaging or have customers hunt it down, they scan a QR code that takes them to the digital product registration experience. Reasons to Consider Digital Product Registration Experiences:
Customers won’t have to hunt around for the link. They just scan the QR code and begin filling out the form.
Digital product registrations are stored where team members can easily access them on their work computers instead of in unorganized filing cabinets.
You won’t have to struggle to read anyone’s handwriting.
Product registration forms can be customized on the fly. If you’d like to change up how the form looks or correct information and typos, it’s easy to do.
Registration software like Lumavate even has a Product Registration Template you can use. All you need to do is add the fields you want customers to fill out.
Book a Live Demo Today
Lumavate can help your company increase its product registrations and capture zero-party data. Book a demo today to see how Lumavate can elevate your business.