We’re in the midst of a digital revolution that has caused us to rethink everything we know about mobile. We’re challenging the old way of thinking when it comes to native mobile apps, and replacing it with a new way of thinking about engaging consumers on mobile with Progressive Web Apps (PWAs). So if you’re on the fence about rethinking your digital strategy, you might be swayed after reading about some of the benefits of using Progressive Web App builder software.
There’s Tools, Tutorials, and Templates
I live by the motto, “work smarter, not harder.” So when there’s a tool that can make my life easier, I will always choose that route. PWAs spark joy for me because you don’t have to create an app from scratch – there’s often a Progressive Web App template that you can get a jumpstart on building your app. Take a look at some of Starter Kits that Lumavate has to offer that may just put us in the running for the best PWA builder of all time:
- Content Distribution
- Image Recognition
- Internal Communications
- VIP Events
- Lead Registration
- Internal Trade Show
- And more!
As if using Progressive Web App templates wasn’t good enough, you’ve also got a lot of tools that make building a PWA a piece of cake. Partnering with a PWA builder that has a What You See Is What You Get (WYSIWYG) interface will give you an instant snapshot of what your mobile app will look like – this saves you from getting a rather unpleasant surprise when you go to hit publish. And if you need a little help along the way, there’s a Progressive Web App tutorial for that.
It Drives Crazy-Good Results
I believe that marketers are eternal optimists. We love to think that each campaign we run will be a home run, so we set lofty goals for ourselves that usually include an increase of:
Well, what if I told you that PWAs could check all of these boxes (and more)? Let’s take a look at my favorite Progressive Web App example, the Starbucks Progressive Web App. A common complaint from mobile phone users is that native mobile apps take up too much storage on their phones. The Starbucks PWA is 0.4 percent of the size of its native mobile app counterpart.
Other Progressive Web App examples include Alibaba and Lilly Pultizer. Alibaba switched to a PWA when they were struggling to get shoppers coming back to their eCommerce platform. Since the switch, they’ve increased conversions by 76 percent. And Lilly Pultizer saw a 33 percent boost in revenue with their PWA!
At this point, you may be thinking, “This sounds good and all, but what’s this going to cost me?” We often think of new technology being expensive, but this isn’t the case for PWA software. The average salary for an engineer with specific skill sets in iOS development (AKA, the skills needed to be a native mobile app builder) is $116,024. For web developers (the engineers who typically build PWAs) comes in at around $60,000. Building a PWA is less expensive than building a native mobile app. 🤯
Interested in learning more about PWAs? Listen to this episode of Mobile Matters, where Alex Russell gives listeners a glimpse into how the idea for PWAs got started.