How Brands Can Leverage an Omnichannel Strategy for Product Launches

Michelle Lawrence Picture

by Michelle Lawrence | Last Updated: Feb 6, 2023

A product launch is a great way to introduce your new product offering to customers to drive awareness, product consideration, and sales. 

The problem? If your post-launch marketing strategy isn’t well thought-out, your brand runs the risk of a lack of awareness and dismal product sales. 

Being loud and educating consumers is vital to the success of a product launch, and it goes beyond an email on the day of the launch. The “Marketing Rule of 7” states consumers need an average of seven marketing messages before they take action. By the time you and your team have grown tired of saying it is when consumers are just starting to listen. 

Omnichannel Marketing: A Must-have for Your Product Launch 

The customer journey isn’t linear. Consumers rarely view an ad, click on it, then make a purchase. In reality, consumers are likely shown several Instagram ads, watch product reviews on Tiktok or YouTube, then stumble across a promotional offer in their inbox before purchasing. 

Developing an omnichannel strategy with a digital element for your next product launch is crucial to its success. It encompasses multiple channels that encourage consumers to engage with the content shown to them. 

That’s where Lumavate comes in. Our Product Launch Template is designed to amplify the results of your product launch and elicit excitement from customers. 

What to Include in a Product Launch Digital Experience

Here are a few common items most brands included in a product launch digital experience”

Pro-tip: This is a great point in the customer journey to collect mobile opt-ins. Within the digital experience, you can embed a form asking users to subscribe to your brand’s mobile messaging program so they can receive exclusive deals and other product information. 

See an Example of the Product Launch Template
The launch isn’t the end, it’s only the beginning. View an example of a digital experience created with our Product Launch Template and see how this experience can work for your brand’s upcoming product launch.

Digital Experiences for Every Moment

Create digital experiences for every touchpoint in the customer journey from product packaging to product registration to onboarding to customer support and so much more. What do you want to create first?