How Brands Can Leverage an Omnichannel Strategy for Product Launches
by Michelle Lawrence | Last Updated: Feb 6, 2023
A product launch is a great way to introduce your new product offering to customers to drive awareness, product consideration, and sales.
The problem? If your post-launch marketing strategy isn’t well thought-out, your brand runs the risk of a lack of awareness and dismal product sales.
Being loud and educating consumers is vital to the success of a product launch, and it goes beyond an email on the day of the launch. The “Marketing Rule of 7” states consumers need an average of seven marketing messages before they take action. By the time you and your team have grown tired of saying it is when consumers are just starting to listen.
Omnichannel Marketing: A Must-have for Your Product Launch
The customer journey isn’t linear. Consumers rarely view an ad, click on it, then make a purchase. In reality, consumers are likely shown several Instagram ads, watch product reviews on Tiktok or YouTube, then stumble across a promotional offer in their inbox before purchasing.
Developing an omnichannel strategy with a digital element for your next product launch is crucial to its success. It encompasses multiple channels that encourage consumers to engage with the content shown to them.
That’s where Lumavate comes in. Our Product Launch Template is designed to amplify the results of your product launch and elicit excitement from customers.
What to Include in a Product Launch Digital Experience
Here are a few common items most brands included in a product launch digital experience”
- Exclusive Content- Curate best practices, tips, and other relevant resources specific to your new product. Your brand can partner with influential content creators to create TikTok videos or other content to elicit excitement from customers.
- Product Information- Highlights the key features and benefits of your product. By highlighting the benefits, customers can be assured their needs will be addressed with this product.
- Promotional Offers- Offer special offers and other incentives for your customers. This can be achieved through unique promo codes or an Ibotta link.
Pro-tip: This is a great point in the customer journey to collect mobile opt-ins. Within the digital experience, you can embed a form asking users to subscribe to your brand’s mobile messaging program so they can receive exclusive deals and other product information.
Meet Our Product Launch Template
The launch isn’t the end, it’s only the beginning. View an example of a digital experience created with our Product Launch Template and see how this experience can work for your brand’s upcoming product launch.