What Is a Digital Experience Company?Have you ever found yourself wondering, what is a digital experience company? In order to understand this, you will first need to understand what a digital experience platform is. A digital experience platform is a tool that allows you to create and manage highly-personalized experiences for visitors to interact with. With this in mind, a digital experience company would be one that provides a platform to create these types of experiences. Each company may use different DXP technologies within its platform.While there are numerous digital experience platforms available on the market today, here are some of the top digital experience companies, according to Gartner, and are in the Leader segment:
While the above list contains what are considered some of the best digital experience platform companies, there are many options available including some that are not listed in the Gartner Magic Quadrant such as Lumavate. Do some research and find the solution that works best for you.
What Is a Digital Experience Platform?
According to Gartner, a digital experience platform is “an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.” There are a number of digital experience platforms that are available on the market today. These can range from platforms where you can fully build the digital experience yourself, to ones where you will need some assistance from a developer or a technical resource. Are you trying to find the best digital experience platforms that are available? If so, this can be achieved by searching for the best digital experience platform and reading through user reviews on G2, TrustRadius, Gartner, and more. However, don’t solely rely on what these reviews tell you. The digital experience platform architecture of each DXP should carry significant weight in your evaluation decision. Many long-standing DXPs have a platform architecture that restricts you to only using their tech stack and a small number of third-party integrations. This is most strongly apparent when it comes to a content management system (CMS). DXPs such as Sitecore, Adobe Experience Manager, and others require you to use the CMS in their platform for your content management. While platforms such as Lumavate give you the flexibility to the CMS included in the platform, the ability to integrate to your existing CMS, or the option to use content from both in your digital experiences. This is one example of why the evaluation process for purchasing a DXP needs to be extremely thorough. Ultimately the best digital experience platform is one that is easy to use, within your budget, and meets your needs.
Why Is Digital Experience Important?
A digital experience is important because it provides companies with a way to interact with their customers digitally. Consumers are online more than ever before and expect to be able to interact with their favorite brands online. According to Vonage, a new study has shown that consumers want digital interactions with brands to feel more personal. With only 45 percent of consumers being satisfied with the way they connect with companies. This is where digital experiences come in. With a DXP Platform like Lumavate, you will be able to quickly create interactive digital experiences that are highly personalized. These experiences can range from product information to rebate submissions. The options are endless!
What Does a Digital Experience Team Do?
Have you ever wondered what a digital experience team actually does? Well, they are the team in charge of creating & managing the digital experience. They are likely made up of a team of marketers who have an idea on how they want to reach their customers. If you are able to create a great highly-personalized and engaging digital experience, your customers will have a memorable experience with your brand and are likely to return. If you create a bad digital experience, your customers will likely have a negative experience and may look to other brands.