Saturday, September 19, 2020

What’s the Deal with No Code Business Apps?

Everyone is looking for some kind of secret. That could be the secret to keeping squirrels from eating your tomatoes you spent all summer growing, or maybe it’s the secret to staying on budget (not that I’m talking about myself). Whatever it is, we are all searching for a little help here and there. Marketing is no different. Marketers are constantly looking for the secret sauce that makes their product or service explode in popularity with consumers. Well, I’m here today to share with you the secret ingredient to a successful marketing strategy…no code business apps.

Come Again?

Yes, you heard me correctly…no code app development is a thing. Here’s the low down on no code app development platforms: there are pre-made building blocks you can use to add pages, features, and components. Pretty cool, right?

Though you may have just heard about no code development platforms, they’ve actually been around for some time. You’ve probably used one of the best no code app builder examples…Mailchimp is a popular no code app solution used by many marketers for their email marketing strategy. If you want to get started with a free no code app builder, they even have a free plan if you want to test the waters.

What Else Should I Know?

OK, yes the best free app builder list is pretty long, but you might want to pause before partnering with any of these companies. Choosing one of the many free low code development platforms out there might sound nice at first, but once you start to read about the implications it could have on your organization, you may want to put some dollars towards your mobile marketing strategy. This is because a free no code application development platform doesn’t have the same security protocols of a low code platform. And no one wants to be the reason why their organization has a security threat.

But maybe you don’t care about the potential security threat to your organization (even though you should if you want to avoid IT’s wrath). When you don’t invest in a low code platform, you run the risk of not having the number of features you would want in an app builder platform. If you’re like me, being limited to the number of things I could do on a platform would make me a little frustrated.

What Should I Choose Then?

Trust me on this one: partner with a low code developer. I know the name sounds scary, “Low code? Does that mean I will have to teach myself coding?” No, not at all. The best part about low code app builders is you have an option. If you know enough code to be dangerous (AKA you regularly go ‘inspect’ a webpage to test out what things would look like), then you’ll like this feature of low code platforms. You can actually bring in your own code to further customize your app.

And if you know enough code to be dangerous, I’m willing to bet you’ve had a few scuff ups with IT. What’s great about low code platforms is you get to build an app without their help, but they still get to keep an eye on things (from a safe distance, of course).

And if coding isn’t your thing, don’t worry. Bringing in your own code is just an option. You’ve still got the pre-made building blocks and app templates to get started quickly. You can build an app so fast, you could hit publish before your workday ends.

Listen, I get it. Taking on a new hat of ‘mobile app builder’ sounds intimidating. But it doesn’t have to be. Check out our guide on mobile design trends to guide you through the process.