Creating a Mobile Marketing Strategy
Maybe you’re planning for next year with your team. Or maybe you’ve had to pivot your entire way of thinking this year. Or maybe you’ve embraced the digital revolution we’re experiencing and need to integrate new technology into your marketing tech stack. Either way, every marketer will need to create a mobile marketing strategy at some point in their career. If you’re new to mobile marketing, don’t just search ‘how to do mobile marketing’ into Google because we’ve got everything you need to know about mobile! The mobile marketing process is a long and often frustrating one, but don’t let that discourage you from implementing it. There’s a lot of trial and error in mobile marketing, especially with the mobile marketing strategy 2019 marketers had written last year. Our advice is to not get discouraged if your first mobile marketing strategy has a few hiccups. Learn from your mistakes and move on.
The first step in how to create a mobile marketing strategy is to think of your audience. Are you reaching Millennials using SMS? Or are you creating paid ads for Gen X to view as they scroll endlessly on social media? Honing in on who your audience is will help you determine where to start. In this mobile marketing strategy pdf, we cover the next question which is which digital marketing platforms 2019 are you using? Are you building a native mobile app, a mobile website, or a Progressive Web App (PWA)? Even if you’re choosing a mobile responsive website, you’ll still be incorporating this into your cell phone marketing strategy since most consumers view websites on their mobile phones. A recent trend to include in mobile marketing strategy 2020 is the use of a low code platform. One of the benefits to low code platforms is the reusability of foundational blocks which means you can use these prebuilt blocks to use across multiple apps, so any member of your team could be involved in the app making process regardless if they have coding experience. Looking for other ways to up your mobile phone marketing strategy? Check out this blog post where we answer the top three mobile marketing questions.
Mobile Marketing Examples
Let’s get our feet wet with some mobile marketing examples, shall we? One of our favorite mobile marketing examples 2019 provided marketers was royalty…no really, it was Burger King. Burger King has a history of developing creative mobile advertising campaigns that entice consumers to download their native mobile app. For example, Burger King encouraged users to burn McDonald’s ads (virtually, of course) on their native mobile app with the promise of a free Whopper. And you might have heard about this next campaign in mobile marketing news. Who could forget in 2020 when consumers were all homebound watching TV. Burger King capitalized on this new wave of consumer behavior and created the QR Whopper. Consumers could scan a floating QR code on the TV for a free burger.
While these examples from our mobile brand crush are great, we all know that app downloads should not be at the top of your mobile marketing goals. App based marketing should be focused on providing consumers with real value. A recent trend for mobile marketing strategies is for businesses to adopt a low code platform. Low code platforms enable citizen developers (yes, this means you!) to build apps quickly without having prior coding knowledge. IT can still keep an eye on the various software the marketing department is using without being bribed and constantly bombarded with emails asking to get a native mobile app built quickly. If your company does decide to choose a low code platform with Lumavate, then you won’t have to spend countless hours in a meeting room trying to come up with new mobile marketing ideas. We can even give you examples of mobile applications built on our platform to give you an idea of what to expect. Take a look at a template list of mobile applications built on Lumavate:
- Content Distribution
- Image Recognition
- Internal Communications
- VIP Events
- Lead Registration
- Internal Trade Show
- And more!
Importance of Mobile Marketing
If you have read any articles on our mobile marketing blog, then you’ll know the importance of mobile marketing. But just in case, let’s take a look at some of the features of mobile marketing. In breaking marketing news 2020: mobile is not a channel. We know this has a lot of people confused because they think mobile is just one device. Wrong. There are endless mobile marketing channels. Did you know that your voice assistants and your smartwatches are considered mobile? Other mobile marketing articles you may have missed if you have read our blog is the article where we answer the top questions surrounding mobile marketing. You won’t find this information on any mobile marketing PDF or mobile marketing PPT. Mobile marketing 2020 is so important because not only is mobile the device we love the most (consumers are even canceling their subscriptions to cable because they stream videos right on their phones), but it’s also become the way we shop now. If your organization is in the retail or CPG industry, then you’ll want to rethink how you’re conducting mobile app marketing 2020 with implementing a Progressive Web App (PWA). PWAs have taken over the mobile eCommerce industry because consumers love them! They don’t have to go to the app store to download another native mobile app. Take a look at some examples of retailers who have seen an enormous amount of success with their PWAs. Alibaba saw an increase of 76 percent of conversions with their PWA. Imagine what your brand could see with a PWA developed with the Lumavate platform.
And of course, we couldn’t talk about mobile marketing without mentioning email. Like we said earlier, everyone is at home in 2020. Email is a great way to reach consumers on the device they’re already on! It has an incredible ROI, but the catch is you have to design emails for mobile in order to see these amazing results.
Mobile Marketing Technology
At the risk of sounding like a broken record, there are countless types of mobile marketing. You might benefit from some mobile marketing tips our blog has to offer, like this one on How to Get Started with Mobile Marketing. You’ll notice a common mobile marketing technology that is brought up quite frequently is low code platforms. Low code platforms are basically every marketers’ dream. Marketers don’t have to be the bad guys anymore and sneak behind IT’s back to get a mobile app created! With low code platforms, marketers now have the power to build apps quickly without code. Marketers can take back control of their organization’s brand by keeping an eye on how mobile apps are created. Below are some ideas on various mobile marketing tools that you can develop campaigns for:
- Near-field Communication (NFC)
- Progressive Web Apps (PWAs)
- Augmented Reality (AR)
- QR codes
- RCS, MMS, & SMS
Now let’s get into some mobile marketing trends. Have you incorporated augmented reality (AR) into your business? If not, then you’ll want to jump on this bandwagon. Now if we’re being honest, AR isn’t new to the mobile marketing trends list, but with so many consumers staying at home for most of 2020, marketers have had to learn to adapt their social media and mobile marketing strategies. Maybe you had heard about AR in a mobile marketing trends 2019 list and were contemplating implementing it the following year. When we look at the mobile trends 2020 has seen so far, it’s probably time to start using it in your strategies. Ikea is a great example of a brand taking advantage of this mobile advertising trend to showcase how easy it can be to buy furniture from your sofa! You can see exactly how the piece of furniture will look like in whatever room you’re in. With that being said, only implement AR if you think it makes sense for your business. For example, if you’re in the finance industry, you may want to think of another technology to implement.
Benefits of Mobile Marketing
We are big advocates here at Lumavate for preaching the benefits of mobile marketing. One of the advantages of mobile advertising is brand awareness. Everyone is on mobile, so the likelihood of consumers seeing your mobile ad are pretty high. There is so much to learn about mobile marketing, wouldn’t it be nice if there were a mobile marketing etiquette guide? Oh wait, Lumavate has a guide to mobile marketing for beginners! In our mobile marketing ebook PDF, readers can get invaluable advice from some of the top marketing and tech leaders in the world. A common best practice for mobile marketing is to focus on the customer. Many leaders in this guide recommend speaking with other departments within your organization to speak about your customer. If you are trying to implement new technology, the team members who speak to the customer regularly will have a good insight into whether they think the customer will adopt the new technology. And if you’re wondering what are the best practices of mobile marketing is to remember to not embark on your innovation journey alone. Even though you might be the innovative one on the team, you have to be patient and explain where the market is going. Find innovative companies, like Lumavate, to join you on this journey.