Silver Bullets for Marketing Don't Exist

Episode #051: Mark Wanczak, Associate Director of Digital at PPG Architectural Coatings

Product marketing lives at the intersection of Product, Sales, and Marketing, and nobody knows that better than G2’s Yoni Solomon. He’s got years of product marketing experience under his belt, and was brought in at G2 about eight months ago to build up their product marketing strategy from the ground up. That’s why I’m so excited to share our conversation today! Because he’s got great insights from each of the different organizations he’s been a part of–all of which had very different product marketing strategies and structures!

Key Takeaways

  1. Marketing isn’t as glamorous as social media can often make it seem.
  2. Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn’t using that specific channel or tactic.
  3. The value of your “yes” is determined by how many times you say “no.”

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