Mobile marketing...there’s been a lot of buzz around this topic recently. You know you should be implementing it into your marketing strategy, but why? Well, we’re here to break down why mobile marketing is important and how to start implementing it into your strategy, ASAP.
What Is Mobile Marketing?
Repeat after me: mobile is not a channel. Mobile’s also not just building a native mobile app and it’s certainly not enough to only have a mobile-friendly website. So if it’s not a channel and it’s not having a native mobile app, what is mobile marketing?
Let’s think of mobile marketing as a road trip. You know your final destination, but you may not know exactly how you’re going to get there or what sights you’ll see along the way. Not every place you’ll stop will be as magical as others, but each place has something to offer.
With mobile marketing, your end goal is creating engaging customer experiences so the fun part is figuring out how and where you’ll meet them during the journey. Take a look at some different spots (AKA, types of mobile marketing channels )that you can meet your customers at: