Email is NOT Dead. Stop Asking.

Episode #020: Chad White, Head of Research at Oracle Marketing Cloud Consulting

How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it too. However, the truth of the matter is that email is NOT actually dead and is very much alive. In fact, email is driving a 38 to 1 ROI making it one of the most effective channels available to marketers today. In this episode of Mobile Matters, we talk to the Head of Research at the Oracle Marketing Cloud Consulting, Chad White, about how mobile has transformed email marketing, why email campaign metrics don’t tell the whole story, and so much more.

If you’re interested in hearing more of Chad’s insights, visit emailmarketingrules.com, check out his latest book, or follow him on Twitter.

Key Takeaways

  1. Email is NOT dead. It’s merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
  2. Mobile has truly transformed email marketing, but many marketers aren’t making their emails mobile-friendly.
  3. It’s time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.

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