Top Digital Experience Companies
The top digital experience companies can deliver a highly effective, well-designed solution that allows companies to seamlessly reduce costs, improve productivity, and keep digital assets easily within reach. How do they do that? Consider the following details about a digital experience platform, how it works, and what to look for when choosing one.
Define Digital Experience
A digital experience is any interaction that occurs between a user and a brand through digital channels. When you look at all of the digital experience platforms listed here, note that some offer more robust management of all of those experiences than others. What are examples of digital experiences?
Typically, digital experience examples include:
Social media pages
It is all about the way a customer can interact with, learn about, or buy from a company. In the digital world, it has become incredibly important to not only be present in all of these different ways (to meet the expectations of the user) but also to manage all of those experiences in a manner that builds a brand and doesn’t confuse or limit customers. This is a lot of work from the outset.
Define Digital Experience Platforms
It may be possible to try to manage all of these experiences manually, but that is not efficient, especially when a company has dozens of people working on the same objectives. This is where a digital experience platform helps.
What Is a Digital Experience Platform?
Digital experience platforms (DXP) are a type of software that helps users create and manage a vast ecosystem of digital experiences. A DXP allows marketing teams to have a single resource to manage all the digital experiences you create for your customers in a single location. DXP platforms are a single solution that can manage all of the digital experiences that a company has, including:
Digital product guides
Landing pages – and all of those previously mentioned digital experiences
As you consider the various digital experience platform examples out there, know that the most robust and beneficial of them can manage all digital experiences across the entire customer journey.
DXP technologies allow you to build out the front-end design of the digital experience. These are often the customer touchpoints, like your website and landing pages. Often, companies pay a significant amount of money to have this work managed for them, and even when they have it done in-house, it requires highly advanced skills. The DXP helps to alleviate that problem depending on which DXP companies you work with.
For example, Lumavate allows users to create that entire digital experience, every component of it, without having to use any code. That eliminates a variety of risk factors for errors, mistakes, missing components, and simply the time-consuming task of coding.
Some DXP platforms also include a content management capability. As you consider the various DXP examples out there, look for those that offer this, as it helps to enhance the overall functional benefits of the system. With a content management system (CMS), it is easy to create, manage, and then reuse content with ease, working much like a warehouse that is constantly updated in a single location. You can use it to manage all of the information your customers and clients need, including:
Depending on the system selected, it could be quite comprehensive in the type of content it can manage. Keep in mind that DXP vs CMS is important. Both are very important, yet they are quite different (depending on the design and functionality of the system you select). For example, Lumavate is a full digital asset management (DAM) solution. This takes CMS to the next level by providing you with far more control and management over the content you create and have.
The Purpose of DXP
As you consider the list of digital platforms, you have to think about what your particular goals are, often the alleviation of time-consuming challenges or the lack of overall flexibility. However, go back to this. What is the purpose of DXP in general?
The primary purpose is to enable business users to build out and iterate on a wide variety of digital experiences. The core benefit of the best companies is the ability to do this without needing to use code. The best digital experience examples are those that can offer comprehensive support, but you can choose those that alleviate your specific pain points. For example, for some users, managing their commerce and buying data is complex, while for others, it is mobile apps. In most cases, the use of a DXP can provide support by streamlining every one of these areas and more.
Key DXP Functionality
What is an example of a digital experience platform resolving these concerns and enhancing business efforts? A good way to see what it can do is to look at some DXP examples of its functionality.
DXP manages digital experiences across a wide variety of digital touchpoints. It can provide as much functionality or as little as needed. The top DXC companies provide solutions that cover the entire customer journey. Ultimately, every system must provide a way for business users to build and iterate on digital experiences. Now, consider some of the other types of components the best solutions offer.
No code requirements: The best solutions allow for this type of comprehensive support without requiring the use of code.
Content management system: A CMS is also an essential component of any system, but the best digital experience platforms elevate this with a digital asset management solution instead.
Analytics: These tools are less effective if they do not offer comprehensive, built-in, or integrated analytic capabilities. When they do, they allow users to monitor how effective any product or solution is so that they can quickly make changes as needed based on that data.
Personalization: What is a digital experience for your company that needs mastery? That could be different from another. The most effective solutions offer some level of personalization within their digital experience. This could include personalizing specific pieces of content within the digital experience or, in other cases, dynamically changing the entire experience based on where a customer is within that journey. This could be done with a focus on a specific brand, too.
Customer Data Platform: Some versions have a Customer Data Platform (CDP) that collects and manages customer data. Keep in mind that the amount and type of data collected varies significantly between each DXP solution.
E-commerce functionality: Some of the most robust solutions also have a built-in Product Information Management (PIM) solution. Some offer text messaging, form builders, or other integrations. This can range widely between digital experience solutions.
DXP vs CMS
What is a digital experience company able to do when it comes to CMS? It’s important to know the difference in these solutions.
A DXP will enable you to build out digital experiences and manage them over time. This is typically done with an easy-to-use front-end builder. The best of these does not require the use of any code. Some will have a built-in CMS, while others include a DAM. Both methods will provide a simple method for actually managing your content and digital assets and then make it possible for you to share them as and when you need to do so.
A CMS only provides you with a way to manage content. It does not offer any capability to build a complete digital experience. You will still need software and solutions to better meet those objectives.
The Benefits of DXP
Who has the best digital experience? It all comes down to the specifics that your solution offers. Lumavate, for example, offers users a huge range of benefits, including the following:
Easy to Use: DXPs allow any business user to create and iterate on digital experiences without using any code (depending on the system). This makes it accessible to any member of your marketing team.
Built-in Content and Asset Management: Most DXPs have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality. This allows for a way to manage all of the content you create in one location.
Access to Analytics: The best solutions offer a built-in analytics solution or integrations to a leading analytics platform, which means you can consistently monitor data about your digital experiences and make adjustments sooner.
Personalization Capabilities: Some provide the ability to personalize some aspect of a digital experience. This could be the entire experience based on where a customer is at in the customer journey or a specific asset.
Depending on the DXP and its functionality, you may also have additional benefits. The following are additional benefits provided by using Lumavate’s DXP:
Fast to Implement: It takes less than one day to fully implement Lumavate’s platform – and no extensive resources.
Expansive Functionality: Lumavate offers a DXP, DAM, Product Information Management (PIM) solution, form builder, text messaging, and more than 40 integrations with its platform. You do not need all of these purchased separately as a result.
Modernized and Updated: Lumavate releases new product functionality every two weeks.
Cost Effective: Lumavate is 75 percent more cost-effective than competitive solutions. Often, having this digital experience manager saves your company money.
No Technical Resources Required: There are no technical resources required to implement or maintain Lumavate. The platform is fully no-code.
Purpose-built for Manufacturing: Lumavate’s platform was specifically designed to meet the needs of companies that manufacture and sell physical products to help them centralize product data, manage digital assets, and create digital product experiences.
Types of DXPs
What is an example of DXP? Just take a look at any of the DXP options available, and there are quite a few. You will notice that there is a lot of functionality offered in these programs, but the specific services can range widely from one provider to the next. Also, note that there are also different philosophies about DXPs in terms of product functionality.
All-in-one solutions are one type. This type allows all of the DXP’s functionality to be in one place. It does not integrate with similar third-party solutions. One example of this is a DXP that integrates into a CRM but does not integrate into a competitive third-party solution for digital asset management. This type of DXP may be too limiting for companies because it locks you into a single solution. All aspects of your digital strategy must be maintained within that area.
Another type has core functionality itself but will integrate into third-party solutions to add to and build on the services offered. This could include added integration options for digital asset management, analytics, and personalization, for example. This can be a good option, but there are limits. The biggest of them is that it’s expensive. Not only do you purchase the DXP platform, but you also need to spend more to get all of the added solutions.
The third type is the better overall option for most users. It has built-in functionality that is much like an all-in-one solution. It also integrates with out-of-the-box solutions from competitive third parties. With this type, you get the most flexibility possible because you can use the DXP’s actual built-in functionality or third-party solutions for your business. Lumavate is one of the only platforms to offer this level of flexibility.
What Is an Example of DXP Platform?
There are numerous DXP solutions available. Some of the most common include:
Adobe DXP (Adobe Experience Manager)
Each is a bit different in how they work. Keep in mind that some solutions, like Adobe DXP, seem fantastic and robust, but to install them, you need to have available technical resources from outside consultants. That’s time-consuming and expensive.
As noted, Lumavate is one of the only options that offers such a robust solution at competitively lower prices. You can set it up in minutes without any need for code. It also offers more of what you need:
Product Information Management (PIM)
40 (and growing) out-of-the-box integrations
Why Companies Need a DXP
It is critical for all companies to have a DXP today. If you want to move quickly to build and iterate your digital experience in today’s competitive world with such versatile and demanding applications, you need to have a solution that has the built-in integrations you need. There are so many tools, strategies, and steps to managing your digital experience throughout the whole customer journey that having a streamlined and efficient way to manage it is absolutely critical. Doing without a system means more time needs to be put in by more people with high-end skills.
Lumavate is a constantly growing platform in terms of functionality with biweekly product releases. It is able to connect to your existing tech stake in minutes. Most importantly, with so many built-in solutions, it saves you time and money without limiting your experience.
Overview of a Digital Experience Team
A digital experience team is your core professionals who are charged with one of the most important tasks of the work you do to grow your business – creating and managing your digital experience. These professionals are sometimes called a digital team or a web team, and they tend to exist within your marketing department.
While this team is accountable for developing and implementing the digital experience strategy, they are also often working with other teams, including your product management, brand marketing, and events teams. Still, it is this team’s core responsibility to ensure that your customers have a positive digital experience at any point throughout the customer journey.
This team is responsible for and is the owner of your digital experience platform, including all aspects of your email, social, SEO, SEM, analytics, and other digital marketing components.
The Role of Digital Experience Manager
You also have a digital experience manager, who is the person typically responsible for your team. This manager is ultimately responsible for the creation and management of the digital experiences. They are also responsible for any content created, manipulated, and used by other members of cross-functional teams. As a result, they need to monitor each member of the team to ensure all aspects are used properly.
Ultimately, companies need to use a digital experience manager to oversee their entire system and team. However, with the help and support of a DXP, this process becomes more streamlined and efficient and often leads to cost-saving opportunities, fewer mistakes when data is shared, and better overall success, efficiency, and customer satisfaction.
Who Has the Best Digital Experience?
To find out, schedule a demo to see how Lumavate works, why it works, and what it can do to help your organization achieve the best possible outcome when managing digital experiences. You can see Lumavate in action now. As one of the top DXP companies, you can see how this functionality can change the way you manage your business.
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