What Is an Example of a Digital Experience Platform?
by Nick Brems | Last Updated: Feb 28, 2023
by Nick Brems | Last Updated: Feb 28, 2023
In this day and age, we’re rapidly trying to evolve to keep up with the ever-changing tech world. It feels like there's a new iPhone, app update, groundbreaking technology like ChatGPT, or something else that we have to constantly learn and take advantage of to stay in the know. You’re not the only one either because chances are your organization is trying to navigate this modern tech landscape and trying to find the newest, most cost-effective way to connect with its customers.
The digital experience platform (DXP) landscape is an ever-growing market that can help organizations save money, launch digital experiences faster, and gain a competitive advantage. As a matter of fact, the DXP landscape is forecasted to be worth three times the current valuation by 2030.
With numbers like that, you or your organization want to know how to get started with the DXP space. To get started, there are some questions that need to be answered.
A digital experience is defined by Liferay as “an interaction between a user (customer, partner or employee) and an organization that is possible only because of digital technologies.” These digital experiences create digital touch points to build a lasting impression with the preferred user. Prior to the current tech landscape, companies would have limited options to build digital experiences. Predominantly either an IT team would be required to build them or a third-party marketing agency would be tasked and paid for building the digital experience. However, now it’s easier than ever to create meaningful digital experiences by simply purchasing and using one of the numerous digital experience solutions. These solutions are often used to avoid IT roadblocks or paying third parties for your own content. With the right digital experience platform, the user is able to create a digital experience architecture with little to no hassle. This all sounds great, but what is an example of a digital experience?
When you go to a restaurant and the menu is accessed via a QR code, then you’re actually interacting with a digital experience. Another use case is when you generate leads by having prospective customers enter their contact information into a digital experience and have the data sent directly to your CRMs. Online stores to help your organization’s eCommerce strategy is another example. A primary digital experience use case for manufacturing companies is digitizing their product guides. This data can be stored in Product Information Management systems like Lumavate offers to keep product information and data centralized in one location. For more information on how a PIM can help your organization, take a tour of Lumavate’s brand-new PIM system.
Third-party marketing agencies and Information technology teams can definitely build a digital experience for you, but there are tons of roadblocks. IT teams have dozens of responsibilities, which could mean it takes months to build your digital experience. Additionally, marketing agencies charge additional money each time they have to edit or fix your experience which drives up the cost. The fastest and most cost-effective route is to invest in a digital experience platform.
A digital experience platform can be used to create meaningful digital content for anyone that you or your organization wishes to connect with. If you are looking for the right DXP, there are plenty of resources available to find which DXP company is right for you. If your organization uses Salesforce, you can pay them more money and use their Salesforce Experience Cloud. The downside there is you have to be a certified administrator to build experiences and to style them you need to have some form of development background. There's a plethora of different digital experience platform companies to try from Sitecore DXP, Acquia DXP, and Optimizely DXP. You could also use Lumavate. Not only does Lumavate integrate with your current tech stack, but our DXP also releases new functionality to its users for no additional cost. To see how Lumavate can help you, book a live demo today!
Now, why do you need a digital experience platform? Simply put, investing in DXP technologies is a massive quality of life improvement for you or your organization. Investing into a DXP gives your organization the keys and the power to create digital experiences without roadblocks, and the ability to do so in a timely and cost-effective manner. There are plenty of DXP examples to look into to find the best fit.
Finding the right DXP can be an overwhelming task at times. It’s difficult to differentiate between which DXP can or can’t do certain tasks, and often if you want to add on or get new updates then have to pay more for the new functionality. But in reality, the choice is simple. Go with Lumavate today and get a DXP that anyone with a laptop and WiFi can use. Integrate your current tech stack with Lumavate to build easy digital experiences for all aspects of your organization, and much more.
If you are looking to invest in a DXP, look no further. Lumavate is here for you. Try it today for free!