Digital Experience Platform Examples
A robust Digital Experience Platform (DXP) is software that allows users to create, maintain, organize, and manage a wide variety of digital experiences. Digital experience types can include digital product guides, websites, microsites, landing pages, and more.
What Is a Digital Platform?
A quality DXP has platform features that allow you to build out the front-end design of digital experiences. While many digital experience platforms take a high level of technical skill to implement and manage, some types of digital platforms, such as Lumavate, are designed for business users, such as a marketers. This allows you to focus more on content creation, content delivery, and campaign management than on the technical aspects of managing the software. A user-friendly interface is one of the most important characteristics of digital platforms.
With Lumavate, you don't have to know code to implement or manage it. Additionally, when it comes to the benefits of digital platforms, it's helpful if your DXP includes Digital Asset Management (DAM) functionality, as Lumavate does. This permits you to create, update, manage, and repurpose content of all types, such as blogs, podcasts, videos, documents, logos, marketing collateral, and more. While some DXPs only provide a content management system (CMS), others offer a full digital asset management solution, which is of more value to marketing teams.
What Makes a Digital Platform?
A DXP's primary purpose is to help business users — especially in marketing — build and iterate a wide variety of digital experiences with a user-friendly interface. When there's no code required, marketers can focus on asset creation and management instead of learning clunky software.
Uses of Digital Platforms
A quality Digital Experience Platform manages digital experiences across a wide variety of digital touchpoints throughout the customer journey. What is an example of digital content? It's work that creates or enhances customer experiences. From websites to emails to consistent branding and even product guides, the best digital platforms examples assist you in creating personalized digital experiences.
When a company has multiple DXP users, often across a distributed workforce, a DXP helps to streamline communication and organizational processes, as everyone can view and access files and assets. One of the main uses of digital platforms is improving organizational efficiency for marketing and communications teams.
What Are the Key Features of a Digital Platform?
Every DXP should offer either a built-in or integrated analytics capability, so users can effectively monitor their digital experiences and make changes based on data. Especially when it comes to content creation, marketing teams often struggle to produce acceptable dashboard metrics and to prove return on investment (ROI).
A good Digital Experience Platform can aid in that goal, showing that customers read the published experience before making a purchase decision. A DXP can offer powerful insight into how customers make purchasing decisions when it comes to your business.
What Do Digital Platforms Include?
Key components of digital platform experiences should include the ability to offer some level of personalization within their digital experiences. This can range from personalizing specific pieces of content to dynamically changing the entire digital experience based on where a customer is in the customer journey. When it comes to thinking about the advantages and disadvantages of digital platforms, knowing how customizable you'd like to make your published content is a major consideration.
Some DXPs also include a version of a Customer Data Platform (CDP) to collect and manage customer data. The CDP functionality within DXP solutions can vary a great deal. Additionally, some other DXP solutions include eCommerce functionality, built-in Product Information Management (PIM) solutions, text messaging, form builders, integrations, and more.
What Defines a Digital Platform?
A Digital Experience Platform (DXP) is software that enables users to create and manage various digital experiences such as websites, landing pages, microsites, digital product guides, and more. You can use a DXP as your company grows to effectively manage all digital experiences across the entire customer journey. What makes a good digital platform? The platform should be fully customizable and work for your business and its growth at every stage. There shouldn't be a need to receive frequent support from a technical expert to make it run, either.
A DXP must have a way for users to build out the front-end designs of a digital experience. Some DXPs require technical resources to create the front-end designs while other DXPs, such as Lumavate, are completely no-code and enable anyone in your business to build out a beautiful digital experience. Most DXPs include a Content Management System (CMS) or Digital Asset Management (DAM) functionality built into their platform.
Additionally, DXPs often offer personalization capabilities to personalize various aspects of a digital experience based on where the customer is in the journey with a specific brand.
What Are the Benefits of a Digital Platform?
The best types of digital platforms and digital experience platform examples include the following benefits for you, the software's user.
Easy to Use: DXPs make it easy for any business user to create and iterate on digital experiences without using any code.
Built-in Content and Asset Management: Most DXPs have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality allowing content and various digital assets to be easily pulled into digital experiences.
Access to Analytics: High-quality DXPs offer a built-in analytics solution or integration into a leading analytics platform.
Personalization Capabilities: The best DXPs provide the ability to personalize some aspect of a digital experience ranging from content within the experience to the entire experience based on where a customer is in the customer journey.
Additional DXP Benefits
Depending on the DXP and its functionality, you may also have additional benefits. The following are additional benefits you'll experience using Lumavate’s DXP:
Fast to Implement: It takes less than one day to fully implement Lumavate’s platform.
Expansive Functionality: Lumavate offers a DXP, DAM, Product Information Management (PIM) solution, form builder, text messaging, and more than 40 integrations with its platform. Additionally, Lumavate releases new product functionality every two weeks. When you're considering examples of digital platforms, this is a critical advantage to using Lumavate.
Cost Effective: Lumavate is 75 percent more cost-effective than competitive solutions.
No Technical Resources Required: There are no technical resources required to implement or maintain Lumavate. The platform is fully no-code and designed to be used by anyone in marketing.
Purpose-built for Manufacturing: Lumavate’s platform was specifically designed to meet the needs of companies that manufacture and sell physical products to help them centralize product data, manage digital assets, and create digital product experiences.
What Are Examples of Digital Platforms? A List of Digital Platforms
When selecting a DXP, it's critical to know that there are many Digital Experience Platforms (DXP) options available, and the functionality varies greatly within these platforms. There are also different philosophies among DXPs regarding how they think about product functionality. Because this purchasing decision can be complicated, it's important to begin this decision-making process by considering your own needs, budget, and business size on your marketing team.
The All-In-One Digital Experience Platform
One type of DXP is an all-in-one solution where a business uses all the DXP’s functionality and doesn’t integrate with any similar third-party solutions. For example, the DXP might integrate into a CRM, but it wouldn’t integrate into a competitive third-party solution for digital asset management. This type of DXP can be limiting because it locks you into a single solution for all aspects of your digital experience strategy.
The Core Functionality Digital Experience Platform Solution
Another type of DXP has core functionality, such as creating a front-end solution for digital experiences. However, it also integrates with select third-party solutions for other key functionality, such as content or digital asset management, analytics, personalization, cooperative content creation, and more.
This type of DXP can be enticing because it allows you to choose best-in-breed solutions for specific functionality. However, it also can be more costly because you’ll need to purchase multiple solutions.
A Flexible DXP Solution
The third type of DXP has built-in functionality similar to the first type — but it also integrates out-of-the-box with competitive third-party solutions. This type of DXP gives you the most flexibility because you can use both a combination of the DXP’s built-in functionality and third-party solutions that your business might already use. Lumavate is one of the few platforms to offer this level of flexibility in the DXP space.
A list of DXPs, in addition to Lumavate, includes Adobe Experience Manager, Sitecore, Liferay, Acquia, and Optimizely. Each of these solutions offers the ability for business users to build digital experiences, but some require more technical resources to get started than others.
For example, Adobe Experience Manager requires technical resources and often outside consultants for the initial implementation. In contrast, a product like Lumavate’s DXP solution can be set up within minutes by anyone in your marketing team.
DXP solutions typically offer a Content Management System (CMS) or Digital Asset Management (DAM), and Digital Experience Platform examples like Lumavate offer substantially more functionality than most DXPs since its platform also includes a built-in Product Information Management (PIM) solution, Form Builder, Text Messaging functionality, and more than 40 out-of-the-box integrations.
Platform Features For Your Marketing Team
Does your company want to scale quickly? Does your marketing team have increasing accountability, with a demand to report more metrics and prove ROI to avoid budget or labor cuts? A DXP can help. It streamlines the iteration process.
Lumavate is constantly growing its platform functionality and integrations with its biweekly product releases. It not only provides your marketing team with more functionality but also gives you new ways to engage your audience and more key metrics to report.
Signs Your Marketing Team Needs a Digital Experience Platform
Regardless of the size of your marketing team, it's likely that a Digital Experience Platform could benefit this side of your business. Does any of this sound familiar?
One person is in charge of digital management, but it's not their job title: If your marketing team doesn't have an asset manager, but it's assigned to someone performing other roles, they could probably use support until the business grows enough to fund another team member. A DXP can help a person doing other marketing duties also manage assets quickly, efficiently, and in an organized manner.
Many team members access the same assets: If you've got a lot of people working on, using, and distributing content in various stages of production, it's likely that you need a DXP. A strong DXP can help your team avoid versioning issues, manage permissions on what's okay to share and help usher the content through the production process — ensuring approvals, proofreading, and more. The high level of organization provided by a DXP can benefit your team.
Your metrics don't reflect how customers engage with content on their buying journey: You know your content is valuable to the customer on their journey, but how do you prove it? Google Analytics offers some conversion metrics and attribution, but social is also a huge scope. When customers access assets kept on your DXP, you'll know about it — and you can report on that success.
Sharing assets with other teams is a hassle: Does the sales team keep sending outdated marketing materials to customers? Are other teams still using your old logo? Communicating asset and branding updates internally can be a challenge, and there's a lot of external spillover. If this is happening in your company, your marketing team can better support sales and customer service by using a DXP with a DAM so people know exactly where to go to get the most updated information.
You're not sure if your assets are secure: Got everything on a hard drive? No backups? A robust DXP will offer cloud backup technology so your files will remain safe and secure -- no matter what. Plus, no more storing assets on different machines. A DXP can hold it all.
If you want to enhance your customers' experience throughout their buying journey, it's time to consider these Digital Experience Platform examples. Consider the real difference a platform like Lumavate could make in your sales and customer service processes.
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