Product Information Management Capabilities

Defining Product Information Management: A Deep Dive

Data is a manufacturer’s most valuable asset. It enables insights into consumer behaviors, fuels informed decision-making, and when shared creates operational efficiencies.

The organization and management of data are essential to be a competitive business. Product Information Management (PIM) software enables manufacturers of all sizes to organize all product data in a scalable, centralized system.

We will explore the benefits of PIM and provide clarity on examples of product information management systems. This article will dive deep into some of the best PIM tools in market, the best PIM software examples, and answer critical questions, such as "What are the core processes and features of a PIM?".

Let's begin.

What Is Product Information Management?

Simply put, PIM is the strategic process that breathes life into product information. It systematically manages every aspect of product data needed for marketing, selling, and servicing products. It is best to imagine it as the conductor, making sure, in real-time, that each part of the orchestra is correctly playing its role to contribute equally to the entire organization's data efforts.

Business processes and operations can be complex; PIM is the area comprehensively responsible for grouping diverse product information. PIM handles everything from the intricacies of stock-keeping units (SKUs) so that every one of your products is appropriately labeled and available for reference.

Product information management also involves the nuances of pricing, features, and beyond. The process extends beyond mere data juggling; it's about curating a seamless experience from the inception of product ideations or creation to meaningful customer interactions.

Product Information Job Description

A Product Information Manager supervises and curates comprehensive product data, including descriptions, specifications, onboarding, pricing, and digital assets, to ensure accuracy, consistency, and accessibility. This role involves collaborating with cross-functional teams, maintaining data integrity, and implementing best practices in product information management to support marketing, sales, and customer service initiatives.

What Is PIM Software Used For?

Picture a bustling hub, a single location where all product information converges. This is the beating heart of PIM software and PIM tools, which are appropriately described as centralization. It's the recognition that scattered data leads to chaos, and PIM resolves this by bringing all product information under one roof.

This unified storage of information and tools becomes the go-to source, accessible to every department, promoting a cooperative and organized approach to information management.

The Central Goal

The question becomes: why would our business need to centralize its processes? It's all about empowering every team member with a reliable source of truth. Accessing accurate data becomes exceptionally investigative and irritating when product information is scattered across folders, drives, and disparate systems.

PIM eliminates this complexity, providing a single location where everyone — especially the cooperation between sales and marketing — can access, manage, and fully use product information effectively.

Benefits of a Unified PIM Solution

Streamlining operations is at the core of a unified PIM solution, offering your business a single source of truth for efficient data management. This holistic approach improves operational efficiency and provides increased protection against errors, which gives teams the complete confidence they need to get behind their brand and product.

The result is a better workflow where departments can access and collaborate on up-to-date product data, which eliminates inefficient communication and may cut out specific steps and barriers.

A unified PIM solution extends its impact to brand messaging, providing a better way for consistency in marketing and sales materials. With real-time updates and comprehensive Digital Asset Management (DAM) functionality seamlessly integrated, businesses can cut costs by eliminating data redundancies and enrich customer experiences by delivering accurate product information across channels.

This approach optimizes workflows and allows companies to respond swiftly to market changes, reduce time-to-market, and leverage extended analytics for faster (and better!) decision-making. A unified PIM Solution is necessary for modern businesses aiming for coordinated, correct, and precise information management.

Highlighting Who Needs a PIM: A Manufacturer's Imperative

Business and commerce are growing elaborately for sectors with tangible goods, which places pressure on the capabilities of the manufacturing industry. Implementing Product Information Management to manage product data and ensure brand consistency and on-time delivery of effective products is crucial. Manufacturers can enjoy significant advantages when adopting PIM solutions customized to their requirements.

You can be better equipped to handle problematic product data and ensure the brand message is consistent across all channels.

Why Manufacturers Must Adopt PIM

With their vast and intricate product portfolios, manufacturers often grapple with the challenge of scattered data. From product specifications to many multimedia assets, information can usually be found in disparate locations such as spreadsheets, file folders, and individual hard drives of workers and managers. This fragmentation interferes with efficient management and updates, restricting product data flow across the organization.

Adopting a PIM solution and delegating a product information manager becomes imperative for manufacturers seeking a unified, accessible store of information that coordinates product information, confirms accuracy and consistency, and provides valuable feedback on processes.

Product Information Manager Job Description

A Product Information Manager is pivotal in ensuring an organization's accurate and effective management of all product-related data. Responsibilities include overseeing product information creation, maintenance, and distribution, collaborating with various teams for consistency, and implementing best practices in data governance.

The role involves strategic planning, cross-functional coordination, and leveraging technology to enhance the accessibility and usability of product information across the business.

Product Information Management Capabilities Examples and Advantages

The advantages of selecting and implementing a product information management software solution are profound and can be felt almost immediately in the manufacturing landscape.

Immediately after centralizing your product data, The selected PIM solutions provide companies with brand consistency, facilitate collaborative data management, and provide a more precise guarantee that every team member works with the most accurate and up-to-date information.

Product information management is an excellent addition to marketing materials creation and deployment, as it reduces product listing errors and enriches your overall working conditions.

For manufacturers who have a lot of product data on their hands and nowhere to organize it, PIM isn't just a tool; it's a strategic and comprehensive plan that elevates the effectiveness and efficiency of each team member and unlocks the full potential of internal product information to make data-driven decisions.

How Does Product Information Management Work?

Understanding how Product Information Management works is pivotal. From data ownership to its practical implementation, it provides extensive capabilities and advantages that can streamline and better your operational capacity and delivery.

What is the Main Goal of Product Information Management?

At the heart of an effective PIM lies management and taking ownership of the success of the process. Typically, businesses designate specific people or teams as the custodians of product information. These key figures, known as Product Information Managers, shoulder the responsibility of obtaining, updating, and ensuring the consistency of all applicable product information.

This role answers the question, "What is the main goal of product information management?" which can range from product descriptions and features to pricing, dimensions, and associated digital assets.

To put it simply, product information management is responsible for organizing data into a centralized location to optimize the information required for creating, marketing, and evaluating products. This can be deployed globally for large and complex systems or granular features, functionality, manuals, and dimension changes.

What Does a Product Information Manager Do?

Product information managers play a pivotal role in the PIM ecosystem. Their responsibilities extend well-past data maintenance; they are the gatekeepers of accuracy and consistency. As custodians of product information, they steer the team within an intricate web of details, ensuring that each piece aligns with the overall strategy.

Whether it's updating product descriptions, delegating responsibility to oversee the product information website, handling and managing the creation and procurement of digital assets, or overseeing changes in real-time, Product Information Managers are the "central" part of a centralized product information management, assuring that the PIM system operates optimally.

What is an Example of Product Information Management?

Product information managers are responsible for many things, but one responsibility stands out from the rest: ensuring everything runs smoothly daily. Product information system examples can include these three most common activities:

Centralized Data Management: Your company could receive updates for many different departments on one specific product. This can include manufacturing, sales, and marketing. PIM is about putting this all together meaningfully and accurately so that everyone is working on the most up-to-date information.

Cross-Channel Consistency: Expanding on an earlier example, product information management is essential for upcoming product launches. The PIM allows the marketing team to easily access and distribute product information across their marketing channels, with information deemed necessary by manufacturing and design.

Collaboration At Every Step: Your company may be expanding its product line, and it's challenging to ascertain where to begin. A proper PIM manager and platform allows teams to upload images and attach documents and other specific details to ensure the organization is not skipping a beat.

Exploring Core PIM Capabilities: What Does a Product Information Management System Do?

Product Information Management can be costly, and getting lost in the bells and whistles of the product or solution is easy if you don't know what you're looking for. Let's peel back the layers and explore the core functionalities of a successful PIM system and what this could look like for your organization.

What are The Key Components of a PIM?

A robust PIM system includes many things, but it all starts with the core capabilities it can offer even the most organized teams and groups. The critical components of a PIM system, as we have explored, begin with data centralization and team cohesion.

PIMs provide the framework for structuring and redefining product data categorization, ultimately facilitating organized and consistent information management. PIMs also help workflow management with tools that design and implement these processes for collaborative creation and cut down on the red tape for specific approval processes.

Other vital components include integration capabilities, localization of data, globalization of products, providing proper user access, and granting permissions where applicable. PIM solutions also help your organization to achieve compliance by logging and tracking mechanisms accurately for the audit trail.

What is the Function of Product Information?

Product information has rent crucial purposes but many distinct advantages within your brand and business's living, breathing ecosystem. Some primary functions we have already discussed are effective sales and marketing, a more streamlined manufacturing process, and granting correct feedback for the design team to approve or reject changes.

Product information provides the information necessary to make better and more data-driven organizational decisions. This leads to increased customer experience, better operations efficiency, consistency in branding, and even supply chain optimization.

Best PIM Software 2023

Lumavate's PIM solution isn't a standalone feature but part of a comprehensive Product Experience Management (PXM) platform. Lumavate stands out among PIM solutions because the Lumavate platform offers a PIM  solution with Digital Asset Management functionality, a Digital Experience Platform (DXP), text messaging capabilities, and a robust form builder. 

The breadth of Lumavate's functionality makes it the most versatile and comprehensive solution on the market. Lumavate provides manufacturers with a one-stop shop for managing product data digital assets and crafting engaging digital experiences.

PIM Competitive Landscape: Choosing the Right PIM for You

Now that we've thoroughly discussed the scope and function of PIM and how it can be managed appropriately, it's time to look at what's available on the market. Which of the following are examples of PIM applications that you would use? Here's a glimpse into PIM solutions, each offering unique capabilities.

Diverse PIM Solutions

  • Plytix PIM: Plytix brings centralized management capabilities for product data, which provides a solution for businesses to handle diverse product information.

  • Pimcore PIM: Pimcore stands out with its universal PIM solution, which offers core functionalities and additional features that cater to more specific needs.

  • Salsify PIM: Salsify boasts a unified platform that utilizes a one-size-fits-all approach to increase the go-to-market metric overall.

  • Inriver PIM: Inriver contributes to the competitive landscape with its PIM solution, emphasizing the foundational elements that are with you every step of the way.

  • Catsy PIM: Catsy steps into the arena with a PIM solution to streamline product data management, providing businesses with an organized and accessible repository for eCommerce solutions.

  • Acquia PIM: Acquia PIM leverages the robust foundation of the open-source Drupal language to offer a low-code platform catering to the needs of marketers, developers, and IT operations teams.

  • Akeneo PIM: Renowned for its flexibility and scalability, Akeneo empowers businesses to enhance the quality of their product information, ensuring consistency and efficiency in multichannel commerce.

  • Lumavate PIM: Lumavate is the preferred solution because of its robust functionality as a PIM solution with Digital Asset Management (DAM) and a Digital Experience Platform (DXP).

Choosing the Right PIM: Key Considerations for Businesses

Choosing the suitable PIM for your unique situation can be difficult. It starts with asking yourself the right questions about the different capabilities and robust functions you may need access to. Here are five key questions to guide this critical decision-making process:

Five Key Questions

  1. What functionality do you need?
    Begin by identifying the specific functionalities essential for your business, such as streamlined data centralization, Digital Asset Management, or integration capabilities. This clear understanding lays the foundation for an effective PIM solution.

  2. What other systems do you need to integrate with?
    Take the time to consider the existing strategy and arsenal of tools and systems within your organization. The PIM you choose should integrate with these systems to foster a cohesive and interconnected digital environment and prevent integration disruption.

  3. How will the product information be used?
    Define the intended use of product information across various departments. Whether for marketing materials, sales resources, or customer support, aligning the PIM functionalities with these specific use cases ensures targeted and efficient information utilization.

  4. What type of budget is defined for this initiative?
    Clearly outline the budget parameters for implementing a PIM solution. Understand the cost implications, including licensing, implementation, and potential customization, to ensure that the chosen PIM aligns with your financial objectives.

  5. What is your timeline for implementing a solution?
    Establish a realistic timeline for the implementation of the PIM solution. Think about the urgency of your business needs and the adaptability of the chosen PIM to guarantee that your chosen PIM can provide you with the best and timely access to the best.

Revolutionize Your Product Experience with Lumavate's PIM

In your quest for efficient Product Experience Management, Lumavate is redefining industry standards. From centralizing product information to producing captivating digital experiences, Lumavate's PIM solution offers more functionality than any other PIM on the market.

We understand the benefits of accuracy, consistency, and streamlined processes. Lumavate's platform offers businesses a comprehensive toolset and best-in-class digital experience templates.

Start yourself on a journey of experience and innovation. Experience firsthand how Lumavate can revolutionize your product experience.

Book a Demo with Lumavate today and unlock the potential of collaborative, engaging, and efficient Product Information Management. Elevate your product experience with Lumavate – where innovation meets impact.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.