What Are PIM Tools?

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by Lumavate | Last Updated: Oct 5, 2023

With the vast array of products available in the world of e-commerce, it's essential to stay organized to succeed. Fortunately, product information management (PIM) tools are here to help.

What Are PIM Tools?

PIM solutions are rapidly being adopted by manufacturers because they centralize complex product data, significantly reduce product information errors, and increase internal productivity.

Purpose of PIM Tools

PIM software is like the conductors of an orchestra, managing and organizing all product information. Here are the main reasons why PIM tools are essential:

What Is PIM Software Used For?

PIM software stores every fact, description, and related piece of content to a product record. A complete PIM is akin to a library. It is a trusted resource for employees as it catalogs everything they need to know about a full product line.

A PIM is a central database for product information, but it is used to eliminate confusion and promote internal collaboration. Employees no longer have to hunt for accurate product data or create versions of spreadsheets. Rather they collaborate in managing product data within the PIM and as a result productivity increases.

What Is Included in PIM Software?

First and foremost, PIM software serves as a central repository for all the essential information about your products. This includes detailed descriptions, pricing information, and features, providing a comprehensive overview of your product offerings.

But PIM software isn't just limited to text-based information. Solutions that include Digital Asset Management (DAM) functionality can take things to the next level. By seamlessly integrating digital assets, such as images and videos, PIM software can bring your products to life in the digital world.

PIM software also plays a vital role as a digital curator, managing all product-related digital assets. From captivating images to informative videos, every asset finds its place within this dynamic space.

Think of PIM software as your all-in-one toolkit. It's not just a storage unit; it's a dynamic space that breathes life into your product information and marketing campaigns.

What Is an Example of a PIM Software?

Now that we understand PIM theory, let's explore the landscape of PIM software options by providing you with some PIM tools examples. There are several, with each bringing its own unique flavor to the table. Here are some PIM software examples:


Plytix is more than just a PIM system; it's a storyteller. You can centralize your product data management while weaving narratives that resonate with your audience.


Pimcore promises flexibility. It's not just a PIM solution; it's a platform that adapts to your unique needs, ensuring a tailored fit.


Salsify emphasizes collaboration. It's about managing product information while fostering teamwork and ensuring everyone is on the same page.


Inriver prides itself on simplicity and elegance. Their intuitive experience makes managing product data a delightful task.


Catsy brings agility to the PIM game. It's about managing your information swiftly and effortlessly, adapting to the dynamic nature of the business.


Lumavate is a tech wizard that brings innovation to PIM software. They make managing product information a magical experience. Lumavate offers more than just product information management. It helps product information managers craft compelling product experiences for their customers.

Each PIM tool example mentioned above offers a unique set of functionalities. The one that aligns perfectly with your organizational needs is typically down to personal preference. The beauty of the PIM landscape is its diversity.

Importance of Selecting the Best PIM Software

In a world filled with options, making the right choice when selecting PIM software can be a strategic advantage. It's not only about the features on offer; it's also about partnering with a company that comprehends your unique business needs and adapts as your business evolves.

PIM software is not a one-size-fits-all solution. It's a dynamic marketplace, and selecting the right one out of the many PIM vendors available can significantly impact your business.

Partner With Lumavate Today

As we’ve seen throughout the article, it's clear that PIM tools go beyond just being software. They are transformative tools in the world of product information management. From storing data in one place to integrating digital assets, PIM tools redefine how businesses interact with their products.

Are you struggling with conflicting product information and drowning in spreadsheets but still don’t know which PIM software to go with? Lumavate can help you craft a compelling digital experience while seamlessly managing your product info. Book a demo here to get started.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.