What Is PIM Software Used For?
by Michelle Lawrence | Last Updated: Jul 21, 2023
Products no longer sell themselves.
Consumers used to purchase products on brands on product information and features alone.
Now, there’s another element in the equation of what causes consumers to purchase - the overall customer experience.
Customers want a seamless, accurate, and engaging customer experience when purchasing that provides them with the relevant information they need to make a decision.
If manufacturers don’t have a solution to organize their product information in a central location that also makes it possible to create engaging product experiences, then customers are going to purchase from brands that do.
What Is PIM Software?
Why does having a central place to store product information matter to the overall customer experience?
Customers need to feel like they can trust a brand to put out accurate and supple information about a product. Without an organized system in place, the chances for inaccuracies and lack of information dramatically increase, leaving a recipe for a less-than-stellar customer experience.
What Is a PIM?
The amount of product information that manufacturers need to keep track of each product is a lot. Here are just a few examples of the data manufacturers have on their products:
Product Name
Product Description
Product Type
Price
SKUs
Ingredients
Classification
But there are additional types of product information that aren’t just features and descriptors of the product
There’s also:
Product Manuals
User Guides
Specification Sheets
Troubleshooting Videos
Product Images
Related Parts and Accessories
That’s a ton of information to manage for each product in your arsenal. Luckily, there is a solution out there to help you manage all of that.
It’s called a Product Information Management (PIM) solution and manufacturers can see tremendous benefits while using it to centralize their product data into a single source of truth for employees.
Some may say, “But we have Excel to manage our product data”. 😂
With the amount of product information and employees within an organization that needs to access said product information, spreadsheets just don’t come close to cutting it.
What Is PIM Software Used For?
One of the biggest hurdles manufacturers face is managing their product data.
That’s exactly what product information management software is used for.
PIM software provides manufacturers with the power of centralization. Instead of relying on spreadsheets, random hard drives, home-grown solutions that aren’t built to scale, etc. a PIM solution provides manufacturers with a place each employee can turn to (no matter where the employee is located) to access and manage product data.
Benefits of a PIM Solution
Having a centralized, single source of truth accomplishes many things for manufacturers, including:
Reduces Internal Friction
Increases Employees’ Productivity
Increases Cross-collaboration
Establishes Insights Into Product Data
Increases Speed-to-Market
What Is an Example of a PIM?
There are several PIM software companies to choose from when looking for solutions to manage their product data.
Here’s a list of PIM software examples:
Lumavate
Pimcore
Plytix PIM
Salsify PIM
Catsy
But how do you know in this list of PIM products which is right for your business?
You need a PIM solution that can
Easily organize your product data
Connect to a digital experience functionality to create dynamic product experiences
Pull in content and digital assets stored in a Digital Asset Management (DAM) solution
But having a PIM solution is only one aspect of a well-thought-out product strategy. You need a tool called a Product Experience Manager (PXM).
A Product Experience Management (PXM) platform includes PIM functionality as well as other capabilities that enable manufacturers to get more with less, reduce technical costs, increase ROI, and so much more.
What Is the Best PIM?
Lumavate is the best PIM software because it is more than just a place to store product information.
Lumavate is a PXM designed specifically for marketers at manufacturing companies to store product information, create engaging digital experiences using this product information, and enable marketers with the power to communicate to their customers via text messaging.
And unlike the other PIM solutions, we enable you to integrate with your existing tech stack so you never have to be stuck in a corner with what solution you use, Templates designed specifically for manufacturers, product releases every two weeks, and a dedicated customer support team to help you along the way.
Get Started Using PIM Software Today
PIM software is essential for manufacturers to keep their product data organized - but it’s only one piece of the puzzle.
In order to truly create a memorable customer experience, manufacturers need to invest in a PXM solution that puts their product data at the heart of everything they do.
Schedule a demo to see Lumavate’s PXM platform in action.