Competition is increasing, but is your dealership keeping up? Through content marketing, social media, and mobile engagement, your dealership can stand out and attract consumers, but many dealerships are missing out on these great opportunities to differentiate themselves. It’s all about providing consumers with the information and content that they want at the right time.
Today’s consumers are subject to thousands of marketing messages every day, so providing relevant information is a must in order to garner their attention. Content marketing that focuses on quality as opposed to the quantity is a great way to get started. Twenty-five percent of consumers will stop communicating with a brand if a piece of content did not benefit them. Further, 61 percent of consumers are more likely to buy from a company that delivers custom content. By working on a step-by-step basis from developing content ideas to sharing content effectively, the daunting task of content creation can be simplified.
Dealerships have an opportunity to set themselves apart from others by rethinking their marketing strategy. Read our Best Practices to Make Your Dealership Stand Out whitepaper to learn more about how you can implement new marketing tactics to differentiate your dealership and drive increased sales.