With more and more consumers basing their purchase decisions on customer experience, dealerships are missing out on a great opportunity to differentiate themselves. In fact, 55 percent of consumers admitted they would pay a higher price for a product if it meant a better customer experience. But, 42 percent of dealerships have seen a decrease in traffic since 2011. These statistics help illustrate that dealerships are not doing enough to stand out to consumers in stores and enhancing the customer experience is the most effective way to do so. So, what steps should a dealership take to make sure it is standing out from others? Download our whitepaper to take advantage of our four best practices.