Do I Need to Use a Landing Page Builder?

Brian Cooney Picture

by Brian Cooney | Last Updated: Jul 22, 2022

As you may already know, a landing page is a stand-alone web page that is designed for one purpose only: to get visitors to take a specific action. This could be anything from subscribing to a newsletter to making a purchase.

Since the sole purpose of a landing page is to convert visitors into leads or customers, it's important that they are well-designed and effective. Otherwise, you're just wasting your time and money.

One way to ensure that your landing pages are effective is to use a landing page builder. A landing page builder is a software tool that helps you create high-converting landing pages with ease.

There are many different landing page builders on the market, so it's important to choose one that's right for you and your business. In this article, we'll take a look at some of the best landing page builders and help you decide if you need to use one.

Do I Need to Use a Landing Page Builder?

As we mentioned above, a landing page builder is a software tool that helps you create high-converting landing pages with ease. But do you really need to use a landing page builder? The answer depends on several factors.

First, let's look at the benefits of using a landing page builder:

You can save time by using templates: With a landing page builder, you don't have to start from scratch every time you want to create a new landing page. Instead, you can use a pre-designed template and customize it to fit your needs. This can save you a lot of time, especially if you're not a designer and still have a well designed landing page.

You can create pages that are optimized for conversions: A good landing page builder will include features that help you optimize your pages for conversions. For example, many builders let you A/B test different versions of your page so you can see which one performs better.

You can track your results: Most landing page builders include built-in analytics so you can track your results over time. This data can be incredibly valuable in helping you improve your conversion rates.

Now, let's look at some of the potential drawbacks of using a landing page builder:

You may need to pay a monthly fee: While there are some free landing page builders available, most of the best ones require a monthly subscription. This can add up, especially if you're on a tight budget.

You may not have as much control: When you use a landing page builder, you're usually limited to the templates and features that are available with that particular tool. This means that you may not have as much control over the final product as you would if you were designing your own landing pages from scratch.

You may need to learn how to use the tool: If you've never used a landing page builder before, you'll likely need to spend some time learning how to use it. This learning curve can be a bit daunting, especially if you're not familiar with web design.

Now that you know the pros and cons of using a landing page builder, let's take a look at some of the best ones on the market.

Best Landing Page Builders

Leadpages

Leadpages is one of the most popular landing page builders on the market. It's known for its ease of use and wide selection of templates. Leadpages also offers a number of features that help you optimize your pages for conversions, including A/B testing and built-in analytics.

Unbounce

Unbounce is another popular landing page builder that offers a wide selection of templates and an easy-to-use drag-and-drop interface. It also includes features like A/B testing, dynamic text replacement, and built-in analytics.

Instapage

Instapage is a landing page builder that's known for its ease of use and wide selection of templates. It also includes several features that help you optimize your pages for conversions, including A/B testing and built-in analytics.

Lumavate

Lumavate is different from the other options on this list, as it is a digital experience platform as opposed to a landing page builder. Lumavate has the capability to build any number of digital experiences, from mobile apps to microsites. This doesn’t mean that Lumavate can’t build best-in-class landing pages. With impressive audience tracking tools and an easy drag and drop builder, you can use Lumavate to build hundreds of landing pages in a matter of days.  

Overall, using a landing page builder can be a great way to save time and create high-converting pages. However, it's important to keep in mind that you may need to pay a monthly fee, and you may not have as much control over the final product. If you're willing to put in the time to learn how to use the tool, though, a landing page builder can be a great asset. If you want to learn more about building landing pages that can convert, book a demo with Lumavate today!

Digital Experiences Made Easy

What digital experiences do you want to create?