Everything You Need to Know about Designing Landing Pages

The complete guide to designing landing pages that convert.

Last Updated: Jul 24, 2022

A well-designed landing page can be the difference between a successful marketing campaign and a flop. If you're not sure how to create an effective landing page, don't worry! This guide will teach you everything you need to know about designing landing pages that convert.

First, you'll learn what makes a good landing page. Then, we'll go over some design tips and tricks that will help you create an effective landing page for your business. By the end of this guide, you'll have all the tools you need to create high-converting landing pages that drive results. So let's get started!

Landing pages are one of the most important elements of a successful online marketing campaign. They're the first step in the customer journey, and they play a crucial role in determining whether or not a user converts.

That's why it's so important to design an effective landing page that makes a good first impression and encourages users to take action. If your landing pages are poorly designed, you'll miss out on valuable leads and conversions.

Creating an effective landing page is simpler than you might think. Just follow these tips:

Keep it Simple

It is important to remember that your goal with a landing page is to convert visitors into leads or customers. In order to do this, you need to make it easy for them to take action.

That means keeping your landing page design clean and simple. Too much clutter will distract users and make it harder for them to focus on the call-to-action (CTA).

Your landing page should have a clear CTA that stands out from the rest of the page. The CTA button should be big and bold, and it should be placed above the fold so that users can see it immediately when they land on the page.

Use Images and Videos

Images and videos are a great way to add visual interest to your landing page and help explain your product or service.

Including a short video on your landing page can be especially effective. Videos are a great way to capture attention and keep users engaged. They're also an excellent way to explain complex concepts in a simple and easy-to-understand way.

Make sure that the images and videos you use are relevant to your offer and add value for users. Don't include them just for the sake of it—they should serve a purpose.

Use Testimonials and Social Proof

Including testimonials and social proof on your landing page can help increase conversions. That's because they provide third-party validation that your product or service is worth considering.

When selecting testimonials, make sure to choose ones that are relevant to your offer and use persuasive language. For social proof, you can include things like trust badges, customer logos, and media mentions.

Both testimonials and social proof can help increase the perceived value of your offer and encourage users to convert.

Include a Lead Capture Form

A lead capture form is an essential element of any landing page. The form is used to collect information from users so that you can follow up with them later.

When designing your form, keep it short and sweet. Only ask for the information that you absolutely need. The fewer fields there are, the more likely users will be to complete the form.

You should also include a CTA button on your form so that users can submit their information and become leads.

These are just a few of the things you need to keep in mind when designing your landing page. By following these tips, you'll be well on your way to creating an effective landing page that converts.

The Anatomy of a High-Converting Landing Page

Now that we've gone over some general tips for designing effective landing pages, let's take a more detailed look at what goes into making a high-converting landing page.

Here's a breakdown of the elements that every effective landing page should have:

A Compelling Headline

Your headline is one of the most important elements of your landing page. It's what will first capture users' attention and persuade them to stay on the page.

Your headline should be clear, direct, and to the point. It should explain what your offer is and why users should care.

Make sure your headline is front and center on the page. Don't make users search for it—they should be able to see it immediately when they land on your page.

A Subheading

Under your headline, you should include a brief subheading that elaborates on the main offer. This is a great opportunity to provide more information about what users will get by taking action.

Your subheading should be short—just a few sentences at most. You don't want to overwhelm users with too much information right off the bat.

A Compelling Call-To-Action (CTA)

Your CTA is what you want users to do on your landing page. It's your opportunity to persuade them to take action and convert.

Your CTA should be clear, direct, and persuasive. It should be big and bold, and it should stand out from the rest of the page. Make sure your CTA is above the fold so that users can see it immediately when they land on your page.

Page Load Speed

Your page load speed is important for two reasons. First, slow loading pages will frustrate users and cause them to leave. Second, Google uses page load speed as a ranking factor, so slower pages will have a harder time ranking in search results.

To improve your page load speed, make sure you're using a reliable web host and that your page is optimized for performance. You can also consider using a content delivery network (CDN) to further improve loading times.

Aesthetics and Clarity

Your landing page should be well-designed and easy to navigate. The layout should be clear and concise, and all of the elements should work together harmoniously.

Your copy should be free of grammar and spelling errors, and it should be easy to read. Use short, concise sentences, and break up your text with headlines and subheadings.

Your page should also be responsive, meaning it should adjust to fit any screen size. More and more users are accessing the internet from mobile devices, so it's important that your page can be viewed on all devices.

Commonly Asked Questions About Landing Pages

How do you optimize your landing page for mobile devices?

To make sure your page is mobile-friendly, design your page using a responsive layout. This way, your page will automatically adjust to fit any screen size. You can also use media queries to further customize the appearance of your page on different devices.

You should also consider using AMP pages for your landing page. AMP pages are pages that have been optimized for performance. They load faster and use less data, making them ideal for mobile users. AMP pages are designed to load quickly on mobile devices, and they can give you a significant boost in search rankings.

How do you promote your landing page after it's built?

There are a number of ways you can promote your landing page. You can start by promoting it to your email list or social media followers. You can also run ads that target users who are likely to be interested in your offer.

Email campaigns are a great way to promote your landing page. You can use email to reach a large number of people who are already interested in what you have to offer. Plus, email is an intimate medium, so you can personalize your messages and really speak to your audience.

Paid advertising can be used to promote your landing page. Paid ads can be very effective, but they can also be expensive. You'll need to carefully consider your budget and goals before you start running ads.

You can also use SEO to help people find your page organically. Make sure your page is well-optimized for the keywords you're targeting, and include links to your landing page on your website and in your other marketing materials.

You can even generate word-of-mouth buzz by creating an irresistible offer that people will want to share with their friends and family.

Why do conversion rates matter for a website?

Conversion rates are important because they indicate how effective your website is at converting visitors into leads or customers. The higher your conversion rate, the more effective your website is.

There are a number of factors that can affect your conversion rate, such as the design of your website, the quality of your content, and your target audience. By optimizing these factors, you can improve your conversion rate and increase the success of your website.

An effective landing page is essential for any website that wants to generate leads or conversions. To create an effective landing page, you need to include a compelling headline, a subheading, a CTA button, and other elements that we've gone over in this article.

How can I tell if my landing page is ranking on Google?

There are a few ways to check if your landing page is ranking on Google. One way is to use the Google Search Console. This tool will show you the average position of your page for certain keywords.

You can also use a keyword rank checker tool to see where your page ranks for specific keywords. These tools will give you an estimate of your page's position, although it may not be 100% accurate.

Finally, you can manually search for your page on Google and see where it appears in the results. If your page is not appearing in the first few pages of results, then it's likely that it's not ranking very high.

How long should my landing page be?

There is no definitive answer to this question. It depends on your offer and your target audience. However, in general, shorter landing pages tend to be more effective. This is because people have short attention spans and you want to make it as easy as possible for them to understand your offer and take action.

If you have a lot of information that you need to include on your page, you can always break it up into multiple pages. For example, you could have a main landing page with a brief overview of your offer, and then include a separate "More Information" page that goes into greater detail.

What should you stay away from when creating your landing page?

There are a few things you should avoid when creating your landing page. First, don't include too much information. You want to be clear and concise, and you don't want to overwhelm users with too much text.

Second, don't use pop-ups or other intrusive elements that will disrupt the user experience. These elements can be annoying and cause users to leave your page.

Finally, avoid using generic stock photos. These photos can make your page look unprofessional and can turn users off. Instead, use high-quality photos that are relevant to your offer.

To wrap things up, landing pages are important aspects of any business's approach to an online presence. It's essential that your landing page is well-optimized for the keywords you're targeting. It’s also important to include links to your landing page on your website and in your other marketing materials. By optimizing your website for conversions, you can increase the success of your business. 

Through keeping your page simple, easy to use, calling to your specific action,  and using high-quality photos, you can create an effective landing page that will help your business succeed. Monitoring your page ranking and using analytical tools will give you insights on how to further improve your page. 

If you are looking for help in creating a landing page, Lumavate excels in creating digital experiences. With the help of Lumavate's services, you can optimize your SEO with a smooth, digital landing page experience. Create a free account today to see for yourself!

Related Articles

Digital Experiences for Every Moment

Create digital experiences for every touchpoint in the customer journey from product packaging to product registration to onboarding to customer support and so much more. What do you want to create first?