What makes a good, modern landing page?

Mitch Tor Picture

by Mitch Tor | Last Updated: Jul 21, 2022

What are the main types of landing pages?

Before we discuss the features of a good landing page, it helps to understand the different objectives associated with landing pages. The main types of landing pages are:

Click-Through: The purpose of a click-through landing page is to get visitors to click through to another page on your website, usually the home page.

Lead Generation: A lead generation landing page is designed to collect leads, usually in the form of contact information like an email address.

Sales: A sales landing page is designed to get visitors to make a purchase.

What are the features of a good, modern landing page?

Many factors contribute to making a good, modern landing page. Here are some of the most important ones:

A concise headline that reflects the purpose of the page.

Having a  clear and concise headline is essential for any landing page. The headline should be reflective of the page's purpose, whether that is to generate leads or make a sale. Most of the time it will be an offer of some kind. Just make sure that the headline grabs your desired audience's attention.

Compelling copy that engages the reader and convinces them to take action

The copy on your landing page should be engaging and convince the reader to take the desired action. This could be in the form of a strong call-to-action or an irresistible offer. The goal is to get the visitor to convert, whether that means making a purchase or subscribing to a newsletter.

A modern and visually appealing design

Your landing page should have a modern and visually appealing design. This means using high-quality images and videos, as well as a clean and simple layout. The last thing you want is for your landing page to look dated or unprofessional so its important to have a well designed landing page.

Optimized for mobile devices

It's important to make sure that your landing page is optimized for mobile devices. This means that it should be responsive and easy to navigate on a smaller screen. With more and more people using their phones and tablets to browse the internet, you can't afford to ignore this growing demographic.

Fast loading speed

Another important factor to consider is your page's loading speed. In today's fast-paced world, people have little patience for a slow website. If your landing page takes too long to load, you run the risk of losing visitors before they even have a chance to see your offer.

Built with a conversion-focused mindset

Last but not least, your landing page should be built with a conversion-focused mindset. This means that every element on the page should be designed to encourage visitors to take the desired action. From the headline and copy to the images and CTA, everything should be focused on helping you reach your goals.

Creating a good, modern landing page is essential for any business that wants to succeed online. By following the tips above, you can make sure that your landing page is up to par and ready to convert visitors into customers or subscribers.

How can I improve my landing pages?

The tips above are great for somebody wondering how to design their landing pages, but what are some tools to get your landing pages to the next level?

A/B testing to ensure that the page is effective 

A/B testing is when you create two versions of a landing page and see which one performs better. This is a great way to ensure that your page is effective and that visitors are responding to your offer.

Use a digital experience platform (DXP) to create a truly unique page

A digital experience platform will allow you to create a landing page that is truly unique and tailored to your specific needs. This can help you stand out from the competition and get more conversions. The benefits of partnering with a DXP for landing pages are endless. You can personalize hundreds of landing pages for all of your unique buying personas and track them with powerful data. 

Use an analytics tool to track your results

Analytics tools are essential for any business and can be especially helpful when it comes to landing pages. These tools will allow you to track your results and see which areas need improvement. 

The most important part of designing strong landing pages is to have a clear goal in mind and design with that goal in mind. If you want to turn the viewers of your social media ads into customers then it's important to have landing pages built for mobile that will allow users to check out. But if your goal is to get registrations for an event from a desktop article, then you should have a form that collects all the information that you need. So, please use this guide in conjunction with your landing page strategy to build landing pages that help your business succeed.

If you are interested in designing landing pages that fit all of the criteria above, then book a demo with Lumavate today!

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