5 Tips for Designing Memorable Landing Pages

Brian Cooney Picture

by Brian Cooney | Last Updated: Jul 23, 2022

There are countless ways to implement landing page design that converts visitors into customers or leads. But, there are a few key elements that every successful landing page should have. In this article, we'll share five tips for designing memorable landing pages that deliver results. But first, let's explain what a landing page does.  A landing page is a stand-alone web page that's designed for one purpose only: to get a visitor to take a specific action. That action could be anything from subscribing to a newsletter to purchasing a product. Landing pages act as a gateway between a visitor and the conversion goal you want them to achieve. That's why it's important to design landing pages that are both effective and memorable. The five tips to ensure your landing page functions properly include:

Keep it Simple

When it comes to landing pages, less is often more. You want to remove any distractions that could take a visitor's attention away from your conversion goal. That means keeping your design clean and simple. Your landing page should have one clear call-to-action (CTA) that's easy to spot. The CTA should be the focus of the page, so make sure it's large and in an easily visible location. The rest of your content should support your CTA by providing relevant information and convincing people to take action. To keep your design simple, you may want to consider using a landing page template. Templates provide a pre-designed layout that you can customize to fit your needs. This can be a time-saving way to create a high-converting landing page without having to start from scratch.

Using Strong Visuals

Visuals are an important part of any landing page. In fact, studies have shown that people are more likely to remember information if it's presented in a visual format. When designing your landing page, use images and videos that support your message and help explain your offer. Make sure the visuals you use are high quality and relevant to your target audience. You may also want to consider using animation or interactive elements to make your page more engaging. In addition to using strong visuals, you'll also want to make sure your landing page is mobile-friendly. If your landing page isn't optimized for mobile devices, you could be losing out on potential conversions.

Using Persuasive Copy

Your landing page copy should be clear, concise, and persuasive. It should explain what you're offering and why someone should take advantage of it. You'll also want to use powerful words that evoke emotion and create a sense of urgency. For example, instead of saying "subscribe to our newsletter," you could say "get instant access to our exclusive offers." It's also important to use first-person pronouns like "I" and "me" throughout your copy. This helps create a personal connection with the reader and makes your offer more relatable.

Offering a Freebie

One way to increase conversions on your landing page is to offer something for free. This could be anything from an ebook to a subscription to your newsletter. The key is to make sure your freebie is relevant to your target audience and provides value. For example, if you're selling a course on social media marketing, you could offer a free guide on how to create social media ads that convert. People are always looking for ways to get more value for their money, so offering a freebie is an effective way to increase conversions on your landing page.

Creating a Sense of Urgency

Creating a sense of urgency can be an effective way to increase conversions on your landing page. You want to make it clear that there's a limited time to take advantage of your offer. One way to do this is to use language that creates a sense of urgency, such as "act now" or "offer ends soon." You can also use countdown timers or deadlines to display how much time someone has left to take advantage of your offer. Making your offer time-sensitive is an effective way to get visitors to take action. Just be sure not to create false urgency, which can backfire and hurt your conversion rate. Creating a high-converting landing page doesn't have to be complicated. By following these simple tips, you can create a landing page that's designed to convert.


Creating a memorable landing page is essential if you want to increase conversions. So don't wait, put these tips into action and see the results for yourself!

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