Do I Need a DAM and CMS?

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by Lumavate | Last Updated: Dec 11, 2023

The modern business landscape has been made more accessible with many tech innovations, but this has also spurred companies and brands to up their game to remain competitive. Of course, adding a digital asset management (DAM) solution to your brand does help tremendously in terms of workflow and aid, but with so many products, services, and other solutions on the market, the question is - which one?

Join us in this holistic guide as we explore and compare the benefits of digital asset management vs content management systems. We will fully define each solution and how it relates to your brand, as well as the practical uses the proper solution can have on the working efficiency of your business.

Why Do I Need a DAM?

Digital Asset Management (DAM) is a centralized hub of creative storage that is intuitive and easy to access. Digital asset management companies have created this solution to streamline the effectiveness of your internal staff, vendors, partners, and stakeholders.

Your business must constantly work with many day-to-day tasks, projects, "quick wins," and process enhancements, so remaining organized is essential. The divisions in your organization may have fragmented and siloed access to different types of digital assets, including images, videos, audio files, documents, instruction manuals, etc.

In short, a DAM is extremely useful for ensuring that brand-approved assets are stored correctly and easily accessible to everyone for quick retrieval. Team productivity increases when a practical solution is implemented so everyone is on the same page regarding accuracy, speed, and context surrounding digital assets.

What Does a Digital Asset Management Company Do?

Digital asset management is a methodology and organizational practice that aims to synergize the efforts of your workforce around creative assets between key players. This can mean connecting marketing, sales, distribution, compliance, engineering, manufacturing, and design teams to create a cohesive unit communicating what they need from each process point.

Digital asset management companies play a crucial role in making this happen by creating digital asset management software. Here are some DAM system examples of core functions that every solution should offer your business:

Centralized Management:

Cross-Departmental Sharing:

Streamlined Workflow:

Ownership and Governance:

Why Do I Need a CMS?

Content Management System (CMS) is a compelling solution that has been the traditional go-to for managing content within a company, primarily website content. The best content management system simplifies updating this content, making it easier for marketing teams to make effective changes based on data-driven decisions without needing extensive technical resources.

The features of CMS can differ, especially when considering the outlay of your website. For example, if the website's front end is custom-built, you may need a traditional or headless CMS to handle the changes. CMS systems are beneficial and valuable but must be configured and tailored to address specific use cases within your business.

Do I Need a DAM and CMS?

As you read through this guide, you may ask yourself the million-dollar question, "Do I really need a DAM and a CMS system?" The short answer is yes - but also no! This hinges on how you and your team are crafting digital experiences. A DAM and a CMS might require a strategic marriage when a headless CMS is used.

Lumavate has embraced a comprehensive Digital Experience Platform (DXP) equipped with built-in functionality - eliminating the need for a separate integration with a third-party CMS.

Here are some critical distinctions between DAM vs CMS functionalities:

Fundamental Functionality

Particular Types of Content

Specific Use Cases:

Structuring your Content

Share and Collaborate

Version Control and Workflow

Integrating Needed Systems

Your Accessibility Options

Ease of Maintenance

Budget and Cost Considerations

Lumavate: Your Comprehensive Digital Strategy

With the evolving pressure of global competition, businesses are always looking for ways to remain competitive by claiming all the advantages they can muster. It is vital to embrace the perfect solution that meets and exceeds your expectations.

Lumavate's unique combination of product information management, digital asset management, product experience management, and digital experience management into a wholesome DXP system combines all the functionalities of every digital solution you need into one centralized source of truth.

Take your first step towards greater synergy and efficiency by booking your personalized demo with Lumavate today. With features like expansive mobile messaging, form building, and the full scope of digital experience management, you can make more out of what you already have.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.