Explaining Marketing Platforms

This article takes a in depth look at digital marketing and which marketing platforms to use when creating your company strategy. Read along for more information!

Last Updated: Jul 31, 2020

Types of Digital Marketing

We would be here all day if we covered everything there was to know about marketing. Today, the lines are blurred between marketing and digital marketing because we are in the midst of a technological revolution. Let’s face it, we are addicted to our smartphones. We spend close to four hours a day on our mobile devices. Because every marketer is now considered a digital marketer, let’s cover some different types of digital marketing channels. It’s important to note that mobile is not a digital marketing channel. Mobile is a wide umbrella that includes many things such as native mobile apps, Progressive Web Apps (PWAs), wearables, voice, etc. This makes creating a mobile marketing campaign easy because you have a lot of options to choose from! But don’t just rely on what your competitors are doing. You need to find the right mobile channel for your brand. Other types of digital marketing are paid ads, SEO, and social media marketing.

Besides digital marketing, the other main types of marketing include social media marketing and content marketing. Social media marketing is promoting your brand through various social channels, such as Facebook, Instagram, Twitter, and LinkedIn. Though the number of followers and likes you receive on your business’ posts aren’t the only metrics you should be tracking on social, it’s important to keep up with a regular social posting. Content marketing entails writing various types of marketing media, such as eBooks and blogs for your brand to position itself as a thought leader. With content marketing, it’s also important to keep up with a regular posting schedule, even if your organization has a small marketing team. You can truly accomplish so much with a small team that's highly aligned and working towards the same goal together. If you’re interested in hearing more in how much a small team can accomplish, listen to this podcast episode of Mobile Matters. Lumavate’s VP of Sales & Marketing, Stephanie Cox, sat down with G2’s Yoni Solomon and discussed their experiences with working with a small marketing team and the advice they would give listeners on how to succeed.

What’s the Best Marketing Platform?

There are a lot of different types of marketing platforms. A marketing software platform businesses are quickly adopting is a low code platform. A low code platform provides the ability for developers to write their own code to extend the functionality provided by the marketing platform or create a custom solution for their business needs. One of the best marketing platforms 2019 was Lumavate’s low code platform for marketers. And while there are many different types of online marketing platforms, Lumavate takes home the cake as best marketing platform 2019 because of how easy the platform is to use. Users can easily drag and drop tasks onto boards as well as swipe to access other boards. Drag and drop, tap to click, and pinch to zoom in and out are just a few of the common gestures our consumers expect from their mobile experience! We even had one of our newer employees build an app in just a few hours. Because of how fast and easy to use low code platforms are, many companies are adopting an all in one marketing platform as many marketing leaders have had to rethink their mobile digital marketing strategies. As more and more companies will need to rethink how they interact with their users on mobile, low code platforms make it a no-brainer solution for teams that are working remotely.

While Lumavate’s digital marketing software isn’t free, we do have one of the best marketing software guides, like Choosing Your Mobile Champion. In this guide, readers will learn about three different mobile platforms they can choose from for their business. Between native mobile apps, mobile responsive websites, and Progressive Web Apps (PWAs), readers will get to hear about the strengths and weaknesses of each. But maybe you’ve already picked your mobile champion. Maybe what you’re looking for is software that will make it easy to organize your sales leads. Or perhaps software that will allow you to automate emails to potential prospects. It sounds like what you need is CRM and marketing automation platforms. The Hubspot marketing automation platform is a perfect example of this type of marketing platform.

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Digital Marketing Tools

A bad workman always blames his tools, right? That’s why you’ve got to have the best digital marketing tools for your business! The importance of digital marketing tools is they help you get to know consumers better, not to mention engage with them better on mobile (after all, consumers have a hard time putting down their mobile phones). That’s why Lumavate is one of the top digital marketing 2020. Lumavate helps drive engagement for your brand with the help of PWAs. And marketers, you’ll love how easy it is to use this digital marketing tool. Your business moves fast. You need to have the ability to build apps fast so you can stay ahead of the competition. Because of this, our platform is at the top of any digital marketing tools list 2020.

You don’t have to break the bank with digital marketing tools. Although we think you should definitely invest in mobile, there are some free digital marketing tools 2019 out there, like Active Campaign and Marketo. These free marketing automation tools will help take your business to the next level. We’ve also created marketing tools and techniques pdf to help you navigate through this topic. In our Mission: Unlock Your Potential digital marketing analysis tools guide, readers can discover different ways to deliver an amazing user experience on mobile. Still curious about essential digital marketing tools for your business? Make sure you listen to this episode of Mobile Matters, where Rand Fishkin explains what channels are right for your business.

What Are Google Ads?

Who remembers the last time they went on the second page of a Google search? It’s probably been a while. So if you aren’t ranking high on Google’s search engine, how do you get your business noticed when consumers are searching for something related to your brand? Google ads. The Google ad platform enables your brand to position itself on the top of a Google search page. Another way to help increase brand awareness for your business is through a marketing tool called Google Business Partner. By using these Google marketing tools, you’ll be able to complete courses and have access to Google Analytics 360 that will ultimately end up with you receiving a Google marketing certification with Google Partners.  And you could even qualify to be one of the many Google Partner companies. But maybe your business is a little more budget-conscious. You don’t have to shell out a ton of money to use some Google marketing tools. With Google marketing analytics, you can track your website’s traffic in real-time. If one of your business goals is to increase brand awareness, Lumavate is the perfect option for you. Our low code platform enables marketers to build apps as fast as their business moves. And every app created on the Lumavate low code platform is a PWA. PWAs have seen a tremendous amount of success recently. After Lilly Pulitzer created their PWA, they saw an increase of 80 percent of mobile traffic to their website. Think of what creating a PWA could do for your brand!

Google Marketing Platform

Okay, so we’ve already touched briefly on some of the different types of Google marketing tools out there, but did you know there was another option? The Google Marketing Platform is an all-encompassing marketing platform whose goal is to make marketers’ lives easier because marketers wear a ton of hats and are constantly juggling a million things at once. Seriously, marketers, you need to give yourself a break every once in a while. After all, there really is no such thing as a true marketing emergency (unless someone has a lapse in judgment and starts going rogue and posting on social media, but that’s a story for another day).

Getting back on the topic of the Google Marketing automation software is, according to the Google Marketing Platform blog, they carry a wide array of various Google Marketing Platform benefits. Some of the benefits the blog highlights include insights into consumer behavior data. Having access to consumer behavior data is extremely important to marketers, especially in the year 2020 where we’ve witnessed just how fast consumer behavior can change in a matter of weeks. If you don’t currently have access to the Google Marketing Platform page, we’ve explored some of the latest consumer behavior data here. While you’re in the process of receiving your Google Marketing Platform certification, you’ll also likely learn about their automation tool. During your Google Marketing Platform training, they provide a case study video on how to use a Google Marketing Platform in the wild. With the Adidas example, they go into detail of how the sportswear manufacturer uses this marketing platform; they were able to take the consumer insights and apply it to their brand messaging. Lastly, users will also receive information about the popular Google Marketing Partners Summit.

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