What Is CMS vs DAM vs PIM?
by Lumavate | Last Updated: Dec 10, 2023
by Lumavate | Last Updated: Dec 10, 2023
Running a business is hard work. Thankfully, there are programs and platforms that can make your job easier than it would be otherwise. Knowing what these are and how to use them can empower you to expand your reach, improve customer experiences with your brand, boost sales, and build brand loyalty. Some tools well worth having on hand are a digital asset management (DAM) tool, a product information management (PIM) solution, and a content management system (CMS).
A product information management solution enables you to store product data in a single, centralized location. This storage database is cloud-based. Thus, it can be accessed by authorized employees in multiple branches to ensure information is readily available and up-to-date at all times. However, it's only compatible with text information such as product descriptions, lists of features and benefits, product specs, SKUs, etc.
A digital asset management solution allows you to store images, videos, and file attachments along with pertinent product information. It also has the tools you need to share digital assets with consumers and sales partners. Because a digital asset management system works hand-in-hand with a product information management system, most PIM programs come with DAM functionality.
A content management system is used for creating, editing, and publishing content online. Well-known examples include WordPress, Wix, and Squarespace. CMS platforms are what make it possible for anyone to build a website without having to learn code or hire an expert. They're ideal for long-term use by companies that only sell goods and/or services on their site as they have all the tools and features you need to create an engaging site and keep it updated. They're also useful for professional bloggers who generate income by running website ads on their sites or acting as affiliate marketers.
However, if you want to do more with your digital assets than ever before, a DAM solution is a must. It can improve consumer experiences by updating your website and various e-commerce platforms every time you add a digital asset to a product's information folder. It can integrate with catalog creation programs to make it easy for you to create online and offline marketing materials. DAM platforms also allow users to share, update, and modify files. This functionality makes it easy for authorized employees or contractors in various locations to collaborate on projects.
Comparing digital asset management vs content management system options makes it clear that a DAM is the platform of choice for any business owner who wants to use his or her product information and digital assets to their fullest potential. A content management system offers limited functionality that will get your business off the ground. However, it can't help you keep your digital assets organized. It also can't enable you to use these assets to grow your business.
A content management system is not the same as a product information platform. A CMS can help you keep data organized and share it with your website. However, it doesn't have the product information management tools you need to manage a business, especially if your business has a large product line. A PIM platform comes with tagging and search filters to allow you to find information related to any product or product line with ease. It integrates with other programs to allow you to share relevant data with sales partners and potential customers and create targeted sales materials and product packaging.
A content management system (CMS) is used to create, edit, and manage website content. If you're starting a new business, such a system is ideal for getting your new site up and running.
A product information management (PIM) platform is a program designed to keep track of product data. Tools and amenities vary depending on the platform you pick. Even so, common benefits include tagging and search functions, unlimited storage space, allowance of an unlimited number of products, and a change log to help you keep track of updates to the system.
A digital asset management platform (DAM) is a software program that enables you to store digital assets along with product information. Such a system is often part of a PIM program. With DAM functionality, you can create marketing materials with ease. You can send updated information about your products to your site and e-commerce channels with a few clicks of a mouse. You can also use the DAM platform to collaborate with other employees and/or contractors, as DAM platforms are typically cloud-hosted and therefore easily accessible to those who need to use the system to do their jobs.
There are plenty of PIM and DAM platforms to pick from, but Lumavate stands out for several reasons. Its product experience management (PXM) platform also includes a suite with form builders, templates, and text messaging functionality. It can take the place of a content management platform as it also has all the tools you need to build an engaging website.
Additionally, Lumavate's platform offers more than 40 out-of-the-box integrations to help you get more done in less time. This allows you to send targeted product information and visuals to the channel of your choice without having to move files from one platform to another. It integrates with Calendly, so you can book appointments and schedule important tasks. It also connects with cybersecurity tools that enable you to protect your information while making it easily accessible to authorized employees. Lumavate is also up to 75 percent cheaper than other, similar programs. What's more, its "what you see is what you get" platform is intuitive and easy to use even if you don't have a lot of tech experience.
Every business needs a product information management system with DAM functionality to use product data to its fullest potential. Lumavate has the tools and features that can not only keep your business running smoothly but also empower it to grow like never before. Get in touch with us to find out more about our platform and price points, or to schedule a free demonstration at your convenience.