What Are Digital Asset Platforms?

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by Michelle Lawrence | Last Updated: Sep 2, 2023

Products alone don’t sell themselves. As customer expectations have increased in the past several years, customers demand more of an engaging experience than just viewing product features in order to purchase from a specific brand.  

An entire product experience strategy is required in order to drive sales for manufacturers.

Digital assets that help support and make the product experience engaging are essential for marketers to create in order to drive results for their business.

These digital assets need a centralized location to be stored for marketers to easily access. Marketers need a digital asset manager in order to help deliver the best digital experiences possible for their customers. 

What Are Digital Assets?

If you’re a marketer at a manufacturing company, you likely create several digital assets per day. 

Digital assets are essentially any form of content or media that exists in a digital format. They encompass a wide range of files, such as images, videos, documents, audio files, presentations, and more.

Digital Asset Examples

What are examples of digital assets? Let's take a look at some of the more popular digital assets a manufacturer may have related to their products. 

What Is Digital Asset Management?

Gartner defines digital asset management as, “Digital asset management (DAM) software plans and manages the creation, approval, organization, and distribution of all types of content (text, graphics, images, videos, and audio) from a single system.”

Let’s break down the definition of digital asset management even more in the next section. 

What Are Digital Asset Platforms?

Digital asset platforms aren’t usually called platforms - think of them more like an individualized solution. If you’re after a platform that helps marketers manage everything related to their product data, digital assets, and digital experiences, then you want to invest in a Product Experience Management (PXM) platform.

A PXM solution enables marketers to create engaging product experiences across multiple channels in order to deliver a cohesive product experience for their customers. A PXM pulls everything together, like product information and digital assets, and makes it possible for marketers to create a front-end experience that customers can interact with in any part of the customer journey.

Benefits of Digital Asset Management Software

What Are Examples of Digital Asset Management?

If you want an easier solution to manage your brand’s digital assets, good news. There are several examples of digital asset management companies you can look into in order to make collaboration and managing your digital assets easier. But beware, not all of them possess the same functionalities or are equally priced. 

List of Digital Asset Management Companies

Is Dropbox a DAM?

Dropbox is a cloud-based file storage and collaboration platform that allows users to store, and share files. It provides a convenient way to access files from anywhere, making it helpful for remote work and collaboration among teams. 

But is it one of the top digital asset management systems? No.

Dropbox is not a great DAM solution because it was not purpose-built as a DAM, meaning it doesn’t have the capabilities to seamlessly integrate into a PIM or DXP solution. 

Marketing a manufacturing brand involves creating a high volume of digital assets and content, which can get out of hand quickly if you don’t have a solution to manage these items. Dropbox might not handle large repositories of digital assets and content as efficiently as a DAM platform designed to tackle these challenges

Adobe’s DAM

Let’s talk about another solution that isn’t a great DAM tool - Adobe. While Adobe offers powerful creative tools, its DAM solutions might not provide the specialized features and customization that manufacturers need for efficient digital asset management. Adobe's DAM solutions can be costly, especially when considering licensing fees, customization expenses, and ongoing support.

Manufacturers would benefit more from a dedicated DAM platform designed to address the unique challenges and requirements of managing digital assets in a manufacturing context.

What’s the Best Digital Asset Management Solution?

Lumavate is the best Digital Asset Management in the market because it’s much more than just a DAM solution. 

Lumavate is a PXM platform that has Product Information Management ( PIM), DAM, and Digital Experience Platform (DXP) capabilities which makes it extremely easy for manufacturers to carry out their product experience strategies from start to finish. 

Manufacturers can begin their journey with Lumavate by entering their product data in our PIM. Then, they can upload all of their brand’s digital assets that support the brand’s products and further enhance the customer experience. Within minutes, marketers can pull in all of the product info and digital assets they’ve previously uploaded to Lumavate’s platform to create digital product experiences like product catalogs, sales resources, trade show event experiences, and more all within minutes. 

Get Started with Lumavate

Schedule a demo with one of our product experts and we’ll show you how easy it is to centralize your product data, store your digital assets, and create digital product experiences in one place. 

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.