Mobile Marketing Platform
Mobile marketing is the next big thing for marketers. You might think your organization already has a mobile marketing solution in place with its native mobile app, but we are here to debunk that. Your mobile marketing strategy is so much more than tracking app downloads. The best solution for your organization is to partner with a mobile marketing platform. Talk to any mobile marketing agency and they’ll tell you mobile design is crucial to winning over users. The key to a great user experience is to keep the design simple. No one wants an overcrowded screen or annoying pop-ups. Check out this eBook where we talk about mobile design. Even the best mobile engagement automation company doesn’t have some of these tips!
We probably sound like a broken record, but we cannot stress enough how glued consumers are to mobile. Because of the surge in the amount consumers use mobile phones, it’s no wonder that app usage has increased as well! On average, smartphone users spend 90 percent of their time in mobile apps. Your social media and mobile marketing strategy should reflect this trend in consumer behavior. One thing to remember with any mobile engagement platform you use is the frequency of your messaging. We all remember when Apple enabled easier management to turn push notifications off on iOS12, right? Marketers made some poor choices. Think strategically about how often you are going to be messaging your audience and ask yourself if you’re really providing true value in the content. If your answer is no, you might want to rethink hitting send.
If you’re looking to integrate a new mobile marketing solution into your digital strategy, might we suggest a low code platform? Low code platforms have been widely adopted by marketers recently due to their ease of use. Marketers love being in control, and more often than not we get labeled as the scary brand police. Low code platforms prevent marketers from needing to constantly check in with a third-party developing the organization’s mobile app because they get to do it themselves! And no, the marketers using low code platforms didn’t get a minor in software engineering (or they may have, but definitely not necessary in this case), low code platforms enable users to build apps without code! If you’re a marketer who’s ready to innovate, check out why you should partner with Lumavate’s low code platform or create a free account today.
Best Mobile Marketing Examples
Sometimes it pays to learn from the best. Here at Lumavate, we love highlighting the best mobile marketing campaigns to inspire not only ourselves but also others to dream up the most creative and innovative way to interact with users on mobile. Burger King has been a crowd favorite since they ended up on our best mobile marketing campaigns list 2018. Burger King has a history of developing creative mobile advertising campaigns that entice consumers to download their native mobile app. For example, Burger King encouraged users to burn McDonald’s ads (virtually, of course) on their native mobile app with the promise of a free Whopper. And you might have heard about this next campaign in mobile marketing news. Who could forget in 2020 when consumers were all homebound watching TV. Burger King capitalized on this new wave of consumer behavior and created the QR Whopper. Consumers could scan a floating QR code on the TV for a free burger.
Warren Rupp was one of the best mobile marketing campaigns 2019 saw with their Progressive Web App (PWA). They needed to find a technology that would provide the most seamless experience for their customers, so they turned to Lumavate to achieve this goal. And an added bonus of working with Lumavate is every app created with the Lumavate platform is a PWA, meaning users don’t have to download your app from the app store. If you’re interested in learning more about PWAs, you’ll definitely want to check out the Mobile Matters podcast episode where we sit down to talk to the “father of PWAs”, Alex Russell. In the episode, he shares some great behind-the-scenes stories of how PWAs came to life. And if you’re hungry to learn more about this new technology, you’re in luck! Alex had so much great content he has a second episode on Mobile Matters.
G2 Mobile Marketing
When organizations want to invest in new business software, they usually look to G2 Crowd for reviews. G2 has reviews on almost any business solution you could be looking for including, G2 mobile marketing reviews, G2 SMS marketing reviews, and G2 marketing automation software. You can even find Lumavate’s reviews on G2. Lumavate has even had G2’s CMO, Ryan Bonnici on Mobile Matters. During the episode, he discusses the need to end the stigma surrounding mental health. If you’re interested in learning more about how you can help end the stigma around mental health, be sure to read our blog where we discuss tips you can implement in your life.
Another resource that organizations can assess business software is Gartner’s Magic Quadrant. The Magic Quadrant, in particular, looks at low and no code platforms in great detail and assesses how they are challenging markets, leading sectors, catering to niches, or providing visionary innovation. But low code platforms aren’t the only thinking that Gartner reviews. A mobile marketing platform Gartner review and a Gartner Magic Quadrant SMS-specific report are also on their website. You can find Airship Gartner reviews, as well as Braze Gartner reviews on there. Lumavate was included in six research notes by Gartner regarding PWA platforms to consider.
Mobile Marketing Tools
At the risk of sounding like a broken record, there are countless types of mobile marketing. You might benefit from some mobile marketing ideas listed in our blog, like this one on How to Get Started with Mobile Marketing. You’ll notice a common mobile marketing technology that is brought up quite frequently is low code platforms. Low code platforms are basically every marketers’ dream. Marketers don’t have to be the bad guys anymore and sneak behind IT’s back to get a mobile app created! With low code platforms, marketers now have the power to build apps quickly without code. Marketers can take back control of their organization’s brand by keeping an eye on how mobile apps are created. Below are some ideas on various mobile marketing tools that you can develop campaigns for:
- Near-field Communication (NFC)
- Progressive Web Apps (PWAs)
- Augmented Reality (AR)
- QR codes
- RCS, MMS, & SMS
Now let’s get into some mobile marketing trends. Have you used Apple Pay at the grocery store? If I had to guess, I’d say you probably have. Apple Pay uses near-field communication technology. NFC incorporates shortwave radio frequencies make it possible to transmit information between devices. If you’re part of the half who isn’t tapping yet, what are you waiting for? Here are some of the benefits of contactless payment that’ll have you ditching your physical wallet for a mobile wallet marketing platform. If you do plan on using NFC technology into your next mobile marketing initiative, make sure you’re adding real value to the consumer. Be honest with yourself, is anyone watching a three-minute video of your brand in the grocery store? No. If you do decide to use NFC, practice proper mobile marketing etiquette by providing consumers with behind-the-scenes stories of how your product was made. Or include special promotional offers if consumers tap their phones to your brand’s packaging.
Consumer Marketing Solutions
It might be hard to believe but there are other consumer marketing solutions other than mobile marketing. If you’re wanting to increase the number of leads and potential prospects for your organization, then you’re probably searching for a customer marketing solution. Below are some examples of various mobile marketing platform companies:
- Marketo Mobile Marketing
- Vibes Customer Engagement
- Airship Customer Engagement Platform
Unlike the companies mentioned on this growth marketing platform list, Lumavate gives the power back to marketers. Lumavate is designed for marketers. So if you’re still debating whether you need a marketing automation platform or a low code platform, choose Lumavate’s low code platform. Customers will see the value in your mobile app and will be willing to stay with your brand for years. After all, marketers are extremely loyal; once they find a brand they trust, they normally stick with that brand for the rest of their career. And not only will customers remain loyal to your brand, but they will also tell others about the value in your brand.
Leanplum is a customer engagement platform. You can quickly see through after partaking in a Leanplum demo that their platform is much different than Lumavate’s platform. Unlike the Leanplum blog, Lumavate’s blog has hundreds of mobile marketing articles that you can choose from. Lumavate doesn’t try to hide its pricing, unlike Leanplum pricing which can be hard to find on their website. There are quite a few Leanplum reviews and working with the Leanplum team might be successful, however, you won’t get the same experience as Lumavate. Lumavate’s website is filled with glowing reviews from satisfied customers describing their positive experience working with the Lumavate team.
Clevertap is a mobile marketing platform that is used by many. When you click on the Clevertap logo to go to the home page you can quickly find Clevertap review and a link to the Clevertap blog. One thing that may be difficult to find is Clevertap pricing. Clevertap alternatives include Lumavate’s low code platform. Not only is Lumavate’s pricing transparent, but Lumavate is also able to deliver better results for individuals who don’t have any programming knowledge.