Progressive Web Apps: The Future of Mobile Web (Part Two)

Episode #012: Alex Russell, Senior Staff Software Engineer at Google

Progressive Web Apps: The Future of Mobile Web

Progressive Web Apps (PWAs) are fundamentally changing how we think about mobile web and the impact this technology will have on how brands engage with consumers on mobile is just getting started. That’s why you need to get started on implementing you first PWA for your business, and reap all of the benefits that PWAs can bring such as managing one code base, controlling your own publishing, increased adoption and engagement, and more. In this episode of Mobile Matters, we talk with Alex Russell from Google about what to expect next with PWA functionality, the benefits of PWAs, the importance of the user experience, and his advice for developing your first PWA.

Key Takeaways

  1. There is more and more functionality coming to Progressive Web App (PWAs) in the very near future and Alex shares a snapshot of what we should expect. Consider this your PWA spoiler alert.
  2. The number of benefits of PWAs seems to be constantly growing. From managing one code base to controlling your own publishing to increased adoption and engagement, it’s hard to find a reason why you wouldn’t want to build a PWA.
  3. Don’t get so enamored with the technology that you overlook the user experience. Make sure you take into consideration what you’re trying to achieve from a business perspective and how you can accomplish that while delighting the user.

Listen Your Way With These Platforms

Other Information

How do I subscribe?
You can subscribe to Mobile Matters in iTunes, here.

Where can I find all episodes?
To see all Mobile Matters episodes, click here.

Mobile Matters can be found on iTunes, Google Play, Stitcher, SoundCloud, and Spotify. If you enjoy our show, we would love it if you would listen, rate, and review.