Digital Experience Platform Companies in USA
Operating in a digital environment is very common for companies today. There has never been a time of more profound opportunities to connect with customers on a global scale, but to do that, organizations need to use technology. Solutions are available for a multitude of tasks, but bringing all of that data and information together is a challenge. A Digital Experience Platform (DXP) makes it possible to achieve this goal. With some of the best digital experience platform companies in the USA offering new and innovative solutions, companies of all types are poised to see significant success.
What is a Digital Experience?
A digital experience is any type of interaction a person has with a company – it is a connection of any type between an organization and a customer through digital technology. What are examples of digital experience? Here are some key connection opportunities:
Social media pages
Each one of these is a way for that connection to form. Digital experiences are critical to companies because they create a way for people to gather information and make key decisions. Digital experiences can help customers overcome difficult tasks, make a buying decision, research a brand, or get help for their new product purchase. A positive, consistent digital experience builds customer loyalty, brand awareness, and drives long-term success for the organization.
Digital experiences are important, even critical, to the way companies manage clients and customers today. The key is, how do they manage all of those technologies?
What Is a Digital Experience Platform?
One way to bring this together is with a DXP. But what are digital experience platforms, and why are they so critical today to the way companies operate? The best digital experience platforms deliver a high-quality, easy-to-use strategy that allows individuals to reach their objective: connecting with the customer.
A digital experience platform does this as it operates software. It allows users to create and manage a wide variety of digital experiences that consumers and companies have. The best DXP platforms provide a way to do this across the entire customer journey. DXP technologies can help users manage every aspect of the customer journey, including:
Digital product guides
Typically, a DXP will allow the user to build out the front-end design of the digital experience. That includes tools like websites, blogs, and microsites. However, the best DXP technologies go further in providing a more comprehensive level of support.
For example, Lumavate provides an opportunity to create the entire digital experience in a streamlined manner, requiring no knowledge of code to do so. As a result, any authorized user within the company’s marketing team or other department can easily access, use, create, and manage those digital experiences in a seamless manner.
As you look at a list of digital platforms and their offerings, be sure to consider what they actually offer and how these products differ from each other. Some DXP platforms, like Lumavate, also include a content management system within it. When they do, this enhances the way the product can work to meet your needs. Content management capability will allow users to create, manage, and reuse content in a variety of ways across various aspects of the company’s customer journey. This could include content such as:
There are numerous differences in the digital experience solutions available in this area. For example, some DXP platforms only offer a content management system (CMS). This is a good starting point, but the best digital experience platform companies in USA actually go further by offering a full digital asset management (DAM) solution. Lumavate offers this higher level and more comprehensive tool for managing content.
Before being able to choose any of these options and consider the best digital experience platforms, companies must consider how these tools can actually help them.
The Purpose of DXP
The goal of any DXP is to facilitate business users to build and iterate on a wide variety of digital experiences without having to use code to do so.
Code is often a limitation in this process. It requires very precise steps, and, in virtually every case, it will create an opportunity for mistakes to occur, especially from inexperienced individuals. However, the best digital experience platform examples eliminate this concern because they require no coding knowledge. This allows the entire marketing team to be able to use the tool.
Key DXP Functionality
As noted, DXP companies designed this software to manage digital experiences across various digital touchpoints throughout the customer journey. To do this, each DXP has to have a way for users to build and iterate without the use of code. Key components of this system include the following:
CMS: Most platforms have a CMS, while the best digital experience solutions offer a DAM.
Analytics: Each platform should have a built-in or integrated method for analyzing data.
Personalization: The best products offer personalization of specific pieces of content within a digital experience. This can create a better digital experience.
Customer Data Platform: Some will contain a Customer Data Platform (CDP), which collects and manages customer data, though the type of data collected can vary significantly from one platform to the next.
What Does a DXP Do?
What is a digital experience company aiming to do with the DXP? This software allows for the creation and management of a wide variety of digital experiences, including your landing pages, digital product guides, websites, and microsites. Companies can use this tool to manage all digital experiences throughout their customer’s journey.
When choosing from available digital experience solutions, keep the following in mind:
It should provide a way to create the front-end designs with no code required.
It should have a CMS in place or, even better, a DAM available
The best products offer tools for the personalization of all digital experience components
DXP vs CMS
The top digital experience platform companies in USA provide a high level of functionality, but it can be confusing to know why this platform is the better option over a CMS. Here is what to keep in mind.
A DXP requires technical resources to create the front-end design. Lumavate does not require any code to complete it, allowing anyone in the company to create beautiful, highly effective, personalized front-end designs.
A DXP allows users to build out and iterate digital experiences in a simple manner. A DXP often includes a CMS – but the two are not the same. The CMS typically just manages content. The DXP solution provides a way to build that experience completely. A DAM is a more effective way of managing that content, going above and beyond the tools and steps necessary to just manage that content.
What Are The Benefits of DXP?
As you look at a list of digital experience platform companies in USA, it is critical to see the benefits they offer based specifically on how well they can work for your business. A digital platform company can offer a range of products and solutions, but they must meet your specific needs. Some key benefits include:
Easy to use: The best platforms are very easy to use, requiring no coding skills but also an easy-to-implement and use platform.
Build-in CMS: DXP companies that offer a built-in CMS help to streamline their efforts, though a DAM can further enhance the management and building of a comprehensive platform.
Access to Analytics: When you consider who has the best digital experience platform, you cannot know this until you consider the data. You need to have analytics that showcase what is working and what is not.
Personalization: The very best options provide the ability to personalize some aspects of that digital experience, ensuring a more engaging result for the customer.
What is an example of a DXP platform that can do more? Depending on the platform you select, you could have additional benefits. For example, consider the digital experience examples and tools offered by Lumavate’s DXP.
As one of the top digital experience platform companies in USA, Lumavate offers a much more impactful product. Some added benefits include:
Face to implement: It takes about a day to fully implement Lumavate’s platform.
Expansive functionality: This platform provides a full service of features, including DXP, DAM, PIM, a form builder, text messaging, and much more. There are currently 40 integrations, but they release new product functionality every two weeks.
Cost effective: Lumavate’s platform is 75 percent more cost effective than competitive solutions.
No technical resources required: No coding and no advanced tech resources are necessary to implement or maintain the system.
Purpose-Built: Lumavate is specific to the manufacturing industry to allow companies to build and sell products with a way to centralize product data, manage digital assets, and create digital product experiences.
Types of DXPs
Digital platforms for marketing and digital experience management come in various packages and with several different theories.
The DXP all-in-one solution
This solution provides users with all of the DXP’s functionality available. It does not provide any opportunity for integrating with other third-party solutions. It may have a CRM, but it does not allow a third-party digital asset management system. That means the company is locked into the specific product without any ability to advance or further build out the solution.
DXP with integration
Another type is one that provides DXP core functionality and then boosts this functionality with third-party solutions. Those third-party products could help with analytics, DAM, or personalization, for example. This is a good option for coverage of your needs, but at the same time, paying for all of those extra services and integrations is expensive. This can be limiting for many organizations.
DXP with built-in functionality and integration
The third type is often the best option because it provides built-in functionality and also integrates out-of-the-box with competitive third-party solutions. This offers the user the flexibility they need without that super high cost. Lumavate fits this objective.
Examples of DXPs
There are many digital experience platforms out there, and each is a bit different. Some of the solutions included in the digital experience platform Gartner Magic Quadrant:
Adobe Experience Management
Each one of these solutions provides the ability to provide a way to manage and build digital experiences. Some do so with the requirement to handle more hands-on tasks.
For example, Adobe Experience Platform is an excellent product (though expensive). The other core concern with it is that it requires a significant amount of technical resources that must be handled by outside consultants to ensure fully functional use.
Lumavate, by comparison, is set up in a day. Anyone on your marketing team can do so. More so, Lumavate incorporates a full DAM into the system, which gives users more functionality overall with access to 40 (and growing) out-of-the-box integrations.
As companies work to better gauge the type of DXP right for their needs, it is essential to consider how each of these top digital experience platform companies in USA can meet their needs. For an organization that may be looking for the most streamlined solution, choosing a product that is easier to manage in-house, like Lumavate, makes the most sense. For a company that already has a full in-house team to manage the technical demands of a product like Adobe Experience Platform, that may be less important, especially if costs are also not a factor.
Overview of Digital Experience Teams
Also important to note is the digital experience team. This is the team that will handle the entire process for the company. This team is responsible for the creation and management of all digital experience within the organization. This team is sometimes called the digital team or the web team. Most often, they are located within the company's marketing department.
The team often has cross-functionality with product management, events teams, and brand marketing teams. However, ultimately, the digital experience team is directly responsible for and accountable for the digital experience strategy. They are also directly responsible for ensuring that the entire customer journey is consistent and well-managed. This team will be the owner of the digital experience platform. They will own other digital marketing tools as well. Those tools typically help with other roles, including:
Within that organization and team is the digital experience manager. This person's job is more specific. They are the single person responsible for the creation and management of the company's digital experience. That person is typically accountable for the content that is created and used by all cross-functional team members (and even third parties that may have access to and need the data contained). More so, this role is a critical component of the job. As a result, they should be an expert in the digital customer experience as well as in using various digital marketing tools.
Why Do Companies Need a DXP?
At the heart of any decision about which is the best DXP platform, the answer to the question of why a company needs this product is not always the same. For most companies, though, the need to find a way to increase productivity and lower overall frustrations within the marketing team is key. A digital experience is a core component of the market, and without a way to manage that experience, organizations can struggle.
A DXP solution provides a way to manage the digital experience effectively and efficiently across all touchpoints in the customer experience journey. Certain DXP solutions like Lumavate offer a wide variety of built-in integrations that help companies not just manage their existing needs but also grow, scale, and improve their existing tech stack to achieve more of their goals in an affordable manner. This allows a company to achieve more as they reduce time delays and improve customer experiences along the way. Since Lumavate offers new integrations and platform functionality biweekly, there is virtually no limit to the way a DXP can enhance and improve upon the experience of the entire digital marketing team.
Lumavate is an all-in-one solution for companies who need a way to manage product experiences. This is a method to centralize your product data and manage all types of digital assets in one single place. It incorporates all of the best tools from the most advanced DXP models available today with the added benefit of ongoing functionality and improvement through integrations.
What are examples of digital experiences within your own company that could benefit from this tool? Find out why Lumavate is one of the top 10 digital experience platform companies in USA.
To find out if the Lumavate platform is the best DXP solution for your business, take a product tour right now or schedule a demo to learn more about how and why it works.
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