Who Uses PIM Software?
by Averi Easley | Last Updated: Jun 15, 2023
by Averi Easley | Last Updated: Jun 15, 2023
Product teams can spend countless hours tracking down the latest product data and related assets. There might be some data in numerous spreadsheets, while other data is stored in a shoebox down in the basement. 😩
This can lead to wasted time and frustration when it comes to updating or managing this information. The good news is, that there are countless solutions on the market that can help your team more efficiently manage this data. Enter: PIM software.
PIM stands for product information management and, according to Akeneo, “is the process of managing all the information required to market and sell products through your distribution channels.” Simply put, PIM software can help your team manage all of your product data and related assets, in one centralized place.
As a company starts working on its product experience management strategy, it should strongly consider using a PIM. Implementing a PIM solution into your business can greatly benefit your company by providing a centralized location to store all of your product data. Some PIM software solutions can also automatically pull in data from your CMS and/or DAM. With this in mind, let’s define what a CMS & DAM are:
CMS - CMS stands for a content management system. It is a software application that assists users with building and managing a website. Typically this is completed without having to code the website from scratch.
DAM - DAM stands for digital asset management and is a software application that is designed to store all of your assets (i.e. photos).
The typical type of data that is stored within a PIM is the following:
However, depending on the solution you choose, you may be able to add additional fields and store other relevant product information.
One solution that is on the market and is available is Lumavate. Lumavate is a digital experience platform that also has a PIM included in its platform. This means that their platform allows you to manage all of your product data with their PIM, then easily create digital experiences that display all of this information. Plus, we enable you to add as many fields as you need to organize your product data.
If your company sells products, it is likely that you will need to implement a product information management (PIM) solution into your business. The best way to manage your product data is by using a software solution that is focused on product information management.
There are numerous PIM tools in market that are available to select from these days. Each one offers its own set of benefits and is highly dependent on what particular features you are looking for.
Generally, a best-in-class PIM solution is designed to have the product data and related digital assets easily managed by the marketing team or product managers. This means that as you are searching for a solution, a key feature is one that does not require any coding or development.
In today’s market, there are numerous PIM solutions that are available and the competitive landscape is constantly changing. Some of these platforms focus primarily on PIM solutions, while others have both a PIM solution, as well as the ability to create digital experiences, among other things.
Some of the more common PIM software examples are:
Let’s explore a handful of these PIM software companies a little further:
Akeneo PIM - Akeneo offers various PIM solutions, including the Community Edition, Growth Edition, and Enterprise Edition. They are designed for large teams to create product catalogs.
Plytix PIM - Plytix is a collaboration platform for your products that focuses on small to medium-sized businesses.
Inriver PIM - Inriver is a composable multi-tenant solution that allows you to manage all of your product data.
With all of the PIM choices that are on the market today, how do you know which one is the best PIM software for your business?
One great option that is available is Lumavate. With Lumavate, you can manage your product data with our PIM, then easily create digital experiences, within the platform, that are tied to your product data.
Lumavate also allows you to integrate with your existing tech stack and they even have messaging functionality. This means that you can easily manage your product data and related assets, then quickly connect this to as many digital experiences as you want to. All of these features are available on their Professional and Enterprise plans.
Ready to learn more? Book a demo today and our product experts will show you how easy it is to manage your product data with Lumavate’s PIM.