It’s Whiteboard Wednesday and we’re continuing on the smart activation path— next up is SMS, or short message service. U.S. adults spend a minimumof three hours a day on our mobile devices, so sending a quick text for promotions, package delivery notifications, or coupons is one of the quickest ways to reach your consumers. And what's better? 98 percent of text messages received are opened within two minutes! Talk about direct to consumer marketing. Our VP of Enterprise Delivery, Tim Butler, provides an overview on SMS campaigns in the video below.