What Is the Purpose of Registering Products?

Angela Shaffield Picture

by Angela Shaffield | Last Updated: Apr 29, 2023

What Is Product Registration?

Product registration is when the customer provides the manufacturer with their contact information in case of any recalls or safety notices.  Some best practices for brands to implement into their product registration strategy are: Using a tool like Lumavate can help brands increase product registrations and make the most out of the contact information they collect.

What Is the Purpose of Registering Products?

Registering products is beneficial for both brands and consumers. Brands are able to collect customer data and deliver crucial information directly to customers by using product registration. In the event that a customer has a problem with a brand's products, product registration enables them to hold the company responsible. 

Benefits for the Customer

When consumers register their products, they get the ability to receive communications from the manufacturer and access to product onboarding information, such as how to videos and user manuals. Registering products can allow the customer to access streamlined support because customer service representatives already have the customers contact information. Customers can also opt-in to receive special promotional offers from the manufacturer.

Benefits for the Brand

Brands use product registrations to communicate with their customers over the life of the product. The benefit of brands collecting product registrations is having a direct relation with their customers, especially if consumers buy primarily through retailers, dealers, or distributors. When a customer registers a product, they sign up for communications from the manufacturer that can be used to drive opt-ins for promotions. Increased product registrations also leads to higher customer satisfaction during the life of the product, because the customers have access to helpful content and streamlined support.

How Do I Get My Product Registered?

Companies frequently provide the option to register a product in the following manners:
  1. The completion of a printed product registration card included in the product packaging.
  2. The completion of a product registration form on the company website.
  3. A digital product registration experience tied to a QR code included in product packaging.
Having a digital product registration is the most convenient for consumers because it takes less effort to scan a QR code than to fill out a printed product registration. Plus, consumers will spend less time mailing it to the manufacturer or finding the product registration form on the company website. QR codes are one of the most effective ways brands can connect digital and in-person customer experiences.   A digital product registration experience can drive more product registrations because it is more accessible. Customers can access your product registration experience by clicking a link online or through a scannable QR code. When creating a digital product registration experience using a tool like Lumavate, you can dynamically pull the customer data into your preferred CRM. You can build an engaging product registration by utilizing Lumavate’s many interrogations and other functionalities. Lumavate also offers a product registration template that offers functionality like:

Do You Need to Register to Activate a Warranty?

Most manufacturers sometimes integrate the warranty and product registration into a single process to simplify the process for consumers. Though, it may be a good idea to check the product packaging for any warranty registration cards just in case you need to send in additional information for warranty registration. Depending on the product, it may have different requirements tied to its warranty. Some products may not require you to register for warranty while some may. Yet, it is usually best to complete the product registration each time you buy an applicable product to ensure the warranty is active. Interested in learning more about how you can use Lumavate to capture more product registrations? Book a demo to talk with a person from our team.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.