You just purchased a new product that includes a product registration card and a warranty. You might find yourself wondering what product registration actually is and what are the benefits of it. Let’s discuss more in the following sections.
What Is Product Registration?
Product registration is more important than you may realize. So what exactly is product registration? Product registration involves filling out a registration form of some kind and providing it to the brand or manufacturer. By registering a product, you are allowing a brand to reach out to you in case there is a recall or safety notice regarding your product.
Is It Necessary to Register Products?
Registering productsmay or may not be a necessary step. It really depends on the product you purchased and the requirements associated with the new products warranty. While some products require you to complete a product registration form in order to take advantage of the warranty, others may not have this requirement. The best way to ensure that you are covered is to complete the product registration each time you buy an applicable product.
What Are The Benefits of Registering a Product?
Registering a product has often been a cumbersome process for consumers. You purchase a new product, have to fill out a form, and then mail it to the company. While this may not sound like much, this does involve numerous steps to complete and some consumers may not be willing to complete them. So what are the benefits of registering a product?Consumers can benefit from product registration in the following ways:
Ability to receive communications from the brand or manufacturer. This can include product recommendations or important safety notices and recall information.
Access to product onboarding information. If a brand chooses to have a digital experience for its product, this could include how-to videos and product manuals.
Streamlined access to customer support. Once you have submitted your product registration form, the brand will now have your contact information along with the product information. This will assist in reduced call times, as the support agent will not have to spend time searching for this information.
On the other hand, manufacturers or brands can benefit from product registration in the following ways:
Develops a direct relationship between the manufacturer and consumer.
Provides a way for the manufacturer to communicate with the consumer about safety recalls and safety notices.
A channel for driving marketing opt-ins for promotions.
Decreased support call times. Since the customer contact information and product information is already available, less time will be spent collecting this information or searching for it.
Access to demographic information about your buyers. This is important as collecting consumer data is becoming more regulated and harder to collect.
During the initial onboarding process, customer satisfaction will increase. This is the case if a digital experience is used to provide helpful content, videos, and manuals.
What Should a Registration Form Include?
A registration form should include the following information:
Customers’ contact information
Phone number (Request a mobile number if you plan to run a text message program.)
Option to opt-in to receive marketing emails or text messages
Product purchase information
Date of purchase
Location of purchase
Optional demographic questions
Typically, there have been three main ways that companies provide for consumers to register a product. The first option is through the completion of a printed product registration card. This card is normally included within the product packaging and requires the consumer to fill it out, then mail it to the company. The second option is product registration online via the company’s website. Some companies include a printed notice within the product packaging that directs you to the website to submit the form. With this option, there is typically one primary product registration form that is used to submit the product information. This often requires the consumer to select the product they purchased from a list of all products the company offers. The third registration example is an online product registration experience that is tied to a QR code. With this example, the QR code is included within the product packaging. This example is the most seamless because it allows the customer to scan the QR code with their phone and immediately register the product. Unlike the other options, the customer does not have to mail the card in or search for the form on the website. Using a platform like Lumavate will allow you to also embed the product type or serial number in the QR code. Once the QR code is scanned, this information can automatically populate in the product registration form. Lumavate is a digital experience platform (DXP) that enables you to easily create product registration forms and have that data sent directly to your system of record. By using Lumavate you can incorporate the product registration form into your product onboarding experience and have instructions, how-to videos and manuals available. All of this will assist with making the process seamless and leaves the consumer with a positive experience.Ready to learn more about Lumavate? Book a demo.