What Is Product Registration?
by Averi Easley | Last Updated: May 2, 2023
What Is Product Registration?
Product registration is more important than you may realize. So what exactly is product registration? Product registration involves filling out a registration form of some kind and providing it to the brand or manufacturer. By registering a product, you are allowing a brand to reach out to you in case there is a recall or safety notice regarding your product.Is It Necessary to Register Products?
Registering products may or may not be a necessary step. It really depends on the product you purchased and the requirements associated with the new products warranty. While some products require you to complete a product registration form in order to take advantage of the warranty, others may not have this requirement. The best way to ensure that you are covered is to complete the product registration each time you buy an applicable product.What Are The Benefits of Registering a Product?
Registering a product has often been a cumbersome process for consumers. You purchase a new product, have to fill out a form, and then mail it to the company. While this may not sound like much, this does involve numerous steps to complete and some consumers may not be willing to complete them. So what are the benefits of registering a product? Consumers can benefit from product registration in the following ways:- Ability to receive communications from the brand or manufacturer. This can include product recommendations or important safety notices and recall information.
- Access to product onboarding information. If a brand chooses to have a digital experience for its product, this could include how-to videos and product manuals.
- Streamlined access to customer support. Once you have submitted your product registration form, the brand will now have your contact information along with the product information. This will assist in reduced call times, as the support agent will not have to spend time searching for this information.
- Option to opt-in to receive special promotional offers from the brand or manufacturer.
- Develops a direct relationship between the manufacturer and consumer.
- Provides a way for the manufacturer to communicate with the consumer about safety recalls and safety notices.
- A channel for driving marketing opt-ins for promotions.
- Decreased support call times. Since the customer contact information and product information is already available, less time will be spent collecting this information or searching for it.
- Access to demographic information about your buyers. This is important as collecting consumer data is becoming more regulated and harder to collect.
- During the initial onboarding process, customer satisfaction will increase. This is the case if a digital experience is used to provide helpful content, videos, and manuals.
What Should a Registration Form Include?
A registration form should include the following information:- Customers’ contact information
- Name
- Address
- Phone number (Request a mobile number if you plan to run a text message program.)
- Option to opt-in to receive marketing emails or text messages
- Product purchase information
- Product name
- Date of purchase
- Location of purchase
- Serial number
- Optional demographic questions