What Is Considered a Digital Asset?
by Averi Easley | Last Updated: Sep 18, 2023
by Averi Easley | Last Updated: Sep 18, 2023
During the last several years there has been a major push towards digital. Companies are being pushed to figure out how to adapt to this change and still have their brand stand out.
Along these same lines, customers expect to be able to access important information at their fingertips. Consumers also want to have a positive experience with a brand.
This is where a digital asset management solution can help.
A digital asset is any piece of content that can be stored, shared, and utilized through a company’s digital channels. Digital assets are used by marketers to help support the product story they are trying to convey to their customers in order to drive engagement, revenue, or brand loyalty.
Digital assets can come in a variety of forms. Below are a few digital asset examples:
With this in mind, you might be wondering what are the different types of digital assets.
Product Images - These images may showcase the product from different angles and can also highlight key features.
Troubleshooting Images - These images can be visual representations of common issues that a user might encounter. Additional images may also be available that show corresponding solutions.
Maintenance and Cleaning Visuals - These images can be used to illustrate maintenance or cleaning tasks the customer may need to perform on the product.
User Guide - This document can provide step-by-step instructions on how to operate and maintain the product.
Installation Guide - This document typically explains how to properly install the product.
Warranty Information - This document provides information that outlines the terms and conditions of the warranty coverage for the product.
Troubleshooting Guide - This document offers solutions to common problems that the user may come across while using the product.
Instructional Videos - These videos provide instructions on how to install, operate, and maintain the product. The video can cover similar topics as the user guide but in a visual format.
Product Demos - Product demos can be powerful tools that showcase the features and benefits of the product and its special functions.
Comparison Videos - These videos can compare different models or brands, discussing their pros and cons, and features.
As we discussed above a digital asset is anything that is available in a digital format. This means that physical items are not considered digital assets. So with this in mind, is a website considered a digital asset? No, a website is not considered a digital asset. Instead, a website is composed of many different digital assets.
Marketers can build a website using a platform that is known as a Product Experience Management (PXM) Platform. Many PXMs often have a Digital Asset Management (DAM) solution included as well. A DAM solution will enable users to quickly and easily pull in their digital assets to build a digital experience.
Your company likely has numerous digital assets and did not even realize it. These digital assets include images for a specific product or your company logo, along with instructional videos or how-to guides.
As a marketing team member at a manufacturing company, you likely know the importance of product images or documents. However, not every company has these created. If you would like to begin creating digital assets, it is important to consider what type of assets that you want to create. As you are thinking about this, it is also important to consider how this information would benefit your customers. Once you have put together a list of the assets you want to create, you then need to think about the purpose of each asset.
For example, if you want to create a product demo, what product do you want to show and what features are you demoing? Or do you want to take updated product photos that showcase your newest release? Defining all of these details early on will help ensure that you are creating digital assets that will be useful to your customers.
Once you have created all of your digital assets, invest in a DAM solution. A DAM would help organize all of these assets in one centralized location. If you also find a solution that allows you to create digital product experiences, then this would be ideal.
One of the best options currently available is Lumavate. Lumavate is a PXM platform that has additional functionality including a DAM, PIM, and DXP. So instead of just getting a DAM, you will also be able to create digital experiences that utilize these assets.
Ready to get started with Lumavate? Schedule a demo with one of our product experts and we’ll show you how easy it is to organize your brand’s digital assets and product information on our platform.