What Is Considered a Digital Asset?

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by Averi Easley | Last Updated: Sep 18, 2023

During the last several years there has been a major push towards digital. Companies are being pushed to figure out how to adapt to this change and still have their brand stand out.

Along these same lines, customers expect to be able to access important information at their fingertips. Consumers also want to have a positive experience with a brand. 

This is where a digital asset management solution can help.

What Is Considered a Digital Asset?

A digital asset is any piece of content that can be stored, shared, and utilized through a company’s digital channels. Digital assets are used by marketers to help support the product story they are trying to convey to their customers in order to drive engagement, revenue, or brand loyalty. 

What Are Examples of Digital Assets?

Digital assets can come in a variety of forms. Below are a few digital asset examples:

With this in mind, you might be wondering what are the different types of digital assets.




Is a Website a Digital Asset?

As we discussed above a digital asset is anything that is available in a digital format. This means that physical items are not considered digital assets. So with this in mind, is a website considered a digital asset? No, a website is not considered a digital asset. Instead, a website is composed of many different digital assets.

Marketers can build a website using a platform that is known as a Product Experience Management (PXM) Platform. Many PXMs often have a  Digital Asset Management (DAM) solution included as well. A DAM solution will enable users to quickly and easily pull in their digital assets to build a digital experience.

How to Create Digital Assets?

Your company likely has numerous digital assets and did not even realize it. These digital assets include images for a specific product or your company logo, along with instructional videos or how-to guides.

As a marketing team member at a manufacturing company, you likely know the importance of product images or documents. However, not every company has these created. If you would like to begin creating digital assets, it is important to consider what type of assets that you want to create. As you are thinking about this, it is also important to consider how this information would benefit your customers. Once you have put together a list of the assets you want to create, you then need to think about the purpose of each asset. 

For example, if you want to create a product demo, what product do you want to show and what features are you demoing? Or do you want to take updated product photos that showcase your newest release?  Defining all of these details early on will help ensure that you are creating digital assets that will be useful to your customers.

Once you have created all of your digital assets, invest in a DAM solution. A DAM would help organize all of these assets in one centralized location. If you also find a solution that allows you to create digital product experiences, then this would be ideal. 

One of the best options currently available is Lumavate. Lumavate is a PXM platform that has additional functionality including a DAM, PIM, and DXP. So instead of just getting a DAM, you will also be able to create digital experiences that utilize these assets.

Manage Your Digital Assets Using Lumavate

Ready to get started with Lumavate? Schedule a demo with one of our product experts and we’ll show you how easy it is to organize your brand’s digital assets and product information on our platform.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.