Is Dropbox a Digital Asset Management Tool?
by Michelle Lawrence | Last Updated: Sep 9, 2023
by Michelle Lawrence | Last Updated: Sep 9, 2023
You’ve most likely used Dropbox before.
Dropbox is a file hosting service that helps individuals and businesses manage their digital files and share them with external stakeholders.
But is Dropbox a good digital asset management tool for manufacturers? Let’s find out.
Digital Asset Management (DAM) refers to the strategy of organizing a brand's digital content in an attempt to make the process of finding, adding, and using digital content in various use cases easier for team members, especially marketers.
Digital Asset Management systems serve as a trusted place to store an organization's digital content that can be used in a multitude of various digital channels like landing pages, websites, campaigns, and so much more.
DAM tools are essential for businesses organizing their content in order to share it with other team members, agencies, or channel partners.
Digital assets are compiled together to make up an engaging digital experience for customers to interact with at various stages of the customer journey. For instance, one digital experience might be a landing page that a customer clicks on in an email that notifies them of a new product launch, while another digital experience might look like a mobile app customers can save to their home screens that provides them with customized product information they need to know about their new washing machine.
So to answer our question of the hour, is Dropbox labeled under “Digital Asset Management tools”? No. Dropbox is merely a file storage tool, but cannot meet the digital asset storage and management needs of midsized and enterprise organizations.
Google Drive is another popular file organizational system that you have likely used or consistently relied on in your daily life. But just because Google Drive is a widely popular file organizational tool, doesn’t mean it's a good DAM system for manufacturers.
Google Drive provides basic file organization features such as folders and file naming, but it lacks the advanced capabilities that manufacturers need in order to properly manage their digital assets. For example, many DAM software solutions offer functionality like tagging and filtering for teams to quickly access the specific digital asset they’re looking for. Another con to using Google Drive as a DAM tool is its inability to integrate with other tech solutions like a Product Information Management (PIM) or a Digital Experience Platform (DXP).
Stick to using Google Drive as a place to create documents like Google Docs, Google Sheets, and even Presentations so you and your team can collaboratively work on this content seamlessly.
Now that you understand DAM solutions can help manage your digital assets more easily, you’re ready to invest in a solution that will help you do so - but where do you begin in your search?
There are a few things to keep in mind when looking for a DAM software solution to invest in.
Integrations - DAM tools are not the only tech solution your business needs to invest in, in order to deliver a holistic product experience. You need to choose a DAM solution that easily integrates with other tools in your tech stack like a PIM or DXP. Otherwise, your tech stack will be siloed and won’t work seamlessly with each other making your life more challenging.
Scalability - You need a DAM solution that can grow with your business, meaning you need a solution that won’t limit you on the amount of digital assets you can upload. You also need a solution that has filters, tagging, and searchability so your team can find digital assets quickly even as your brand’s library of content expands.
Security and Permissions - One of the benefits of DAM solutions is their ability to make your digital assets secure through things like role-based permissions, access controls, and more. You’ll want to choose a solution that provides the ability to secure your digital assets so that not just anyone in the company can edit or delete them
Here are a few of the digital asset management system examples your brand can choose to invest in:
Now you know some of the top digital asset management systems available for you to invest in and what you should look for in a DAM solution, but what tool is the best one for your business?
Lumavate is the best DAM solution for manufacturers because the platform is more than just a DAM. Lumavate is a Product Experience Management (PXM) platform, meaning that we have everything marketers in manufacturing need to centralize data, manage digital assets, and create branded digital product experiences.
With Lumavate, marketers don’t have to invest in a variety of different tech solutions. Everything is housed under one platform. Plus, we’re 75 percent more cost-effective than other solutions.
Ready to centralize your product information and digital assets? Schedule a demo with one of our product experts to see for yourself just how easy using Lumavate to create a seamless and engaging product experience strategy for your customers can be.