What Are Online Digital Assets?

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by Averi Easley | Last Updated: Sep 17, 2023

These days it is becoming more and more difficult to stand out as a brand and customers are faced with numerous choices when they are searching for a product.

It is important for a brand to stand out from the competition. A company can do so by providing consistent messaging to its customers.

Digital assets are oftentimes one of the first things a customer sees for a brand.

What Is a Digital Asset?

Digital assets come in a variety of types and help craft a story for customers.

A digital asset can come in a variety of forms. Here are some of the most common examples:

Typically if you have digital assets, you have more than one digital asset. With this, assets can easily be misplaced, which can lead to confusion regarding which file is the correct one. This could potentially lead to the incorrect logo being utilized on branding material. With this in mind, a company may choose to invest in a Digital Asset Management (DAM) solution. A DAM enables companies to store all their digital assets in one centralized location, meaning less time spent searching for the correct file.

What Are Two Types of Digital Assets?

As we discussed above, digital assets can come in a variety of forms. Here are some different types of digital assets and how they may relate to your business:




What Are Online Digital Assets?

According to Constant Contact, online digital assets are “sometimes called digital assets — are pieces of content that exist online and hold some form of value. Digital assets can be created online or created offline to be stored on a server.” 

This means that the term online digital assets is just another term used to describe digital assets.

Which of the Following Are Examples of Digital Assets?

Digital assets come in a variety of forms. As a marketer, you have likely created and used numerous assets on a daily basis. 

Some common digital asset examples include:

With digital assets comes the need to store all of this information. With this in mind, a digital asset management solution will provide a centralized location to store all this data. 

There are numerous solutions out there and each one provides its own set of pros and cons. Here are some digital asset management company examples:

With all of these companies in mind, how do you choose the best digital asset platform? The ideal solution is one that has a DAM, PIM, and DXP all-in-one platform. Lumavate’s PXM platform is the best DAM tool because its solution has a DAM, PIM, and DXP all in one.

Ready to learn more about Lumavate? Book a demo with one of our product experts.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.