What Is an Example of a Digital Experience?

Over 75 percent of Americans shop online, and the number is expected to grow in the coming years. Thus, the importance of a positive digital experience is increasing as businesses look to stand out from the competition and not only generate sales but also build brand loyalty.

What Is an Example of a Digital Experience?

A digital experience is any interaction a customer has with an organization via digital technology. Digital experience examples include:

• Visiting a website

• Using an app

• Opening an email

• Viewing products on an e-commerce platform

• Social media views and interactions

• Viewing PPC ads

• Scanning a QR code on a printed flyer

• Chatting with a company representative online

What Is a Good Digital Experience?

A good digital experience meets the customer's needs at his or her stage of the buying journey. For example, providing interactive digital experience tools such as an interactive infographic would enable a person who wants to learn more about your industry to better understand what he or she needs and how to find it. Is a potential customer looking through your product catalog? If so, providing a chatbot to answer questions and help find information would likely improve the customer's digital experience by saving time and hassle. Adding high-quality photos taken from multiple angles, installation/assembly instructions, and how-to videos to your product pages helps customers trying to compare two or three products see the high-level differences. This enables them to make an informed purchase decision.

The importance of digital customer experience cannot be overstated. A whopping 84 percent of consumers say that their experience with a company is as important as the company's product and/or services. About two-thirds of consumers say they lose trust in a company when they encounter problems using the company website or mobile app. Unfortunately, only 12 percent of consumers give feedback to the company. This makes it difficult for a business to identify what went wrong with a customer interaction. That's why the Lumavate digital experience platform (DXP) provides a customer analytics platform to enable you to see how customers are using your product experience tools. The data our platform collects empowers you to improve customer interactions with your brand so you can meet your audience's needs and expectations.

What Does a Digital Experience Team Do?

A digital experience team is a group of people responsible for creating and managing the digital experiences in your organization. This team will work with your marketing department, sales department, and customer service department to study consumer interaction data, identify target audiences, create digital ads, etc. However, it will bear the ultimate responsibility for creating a digital experience strategy that will generate sales and build brand loyalty. Your digital experience team will also most likely own your digital experience platform and the other digital marketing tools you use for email marketing, social media marketing, SEO and search engine marketing, analytics, etc.

In a small business, a digital experience team may include the business owner and the person or people in charge of web design and marketing. While these individuals will likely have other job responsibilities, they will also work together to create a digital experience strategy, come up with the content needed to make the strategy successful, and then use a digital experience platform to improve digital experiences across all online channels. The digital experience team will also analyze the data generated by the DXP program and tweak the digital experience strategy as needed to boost engagement, drive sales, and encourage brand loyalty.

What Is a Digital Experience Platform?

A digital experience platform is a software program with the tools you need to create and manage a wide variety of digital experiences. A DXP can create websites and microsites as well as create and update online product catalogs. It can automatically update e-commerce platforms when you put out new products, add new amenities to existing products, or create new visuals to accompany existing product pages. A DXP can also offer custom product recommendations to people browsing your website or an e-commerce platform. These custom product recommendations are based on a user's past interactions with your site and/or previous purchases and can not only drive conversion rates but also increase the number of goods a person purchases when they shop with you. You can even use a DXP to integrate digital and non-digital experiences by adding QR codes to printed marketing materials. This lets people who view your products in person find out more about them online.

There are many DXP software options on the market. Digital experience platform examples include Acquia, Adobe Experience, Sitecore, Magnolia, Salesforce, Liferay, and Lumavate. However, not all top digital experience companies offer the same tools and amenities, so it's wise to consider the options carefully to pick the one that best suits your needs. 

For example, not all digital experience platform companies offer a digital experience platform that includes product information/digital asset management. Rather, these are two packages that you must buy separately to gain access to the tools you need to manage and use your product information to its fullest potential. Some companies offer AI content generation tools to help you create content, but others focus more on promoting your existing content. Additionally, some companies don't provide up-front price packages. This means you'll have to communicate with the firm to determine what a custom product will look like for your business and how much it will cost.

Lumavate, on the other hand, makes digital experience management easy and effective. It offers a single platform containing digital experience tools, product information management, and digital asset management functionality. What's more, the company lists three price plans on its site. You must pick a plan, pay for it, and then start using it. Its "what you see is what you get" interface means that you don't have to learn code to use all the amazing tools the PXM platform offers. What's more, the Lumavate DXP integrates with a host of other commonly used software programs to save you time and lower the possibility of human error.

The ability to consistently create good digital experiences for customers can spell the difference between a thriving, successful business and one that struggles to make ends meet. Thankfully, you don't have to manage your entire DXP strategy without help. Lumavate has the tools you need to create an ideal digital experience for each person who comes in contact with your brand. Get in touch with us to learn more or schedule a free demonstration.