What Are the Key Features of a Digital Platform?

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by Lumavate | Last Updated: Jan 3, 2024

Digital platforms encompass a wide range of technologies and functionalities. Here we explore what a digital platform is, how manufacturers can benefit from using a digital experience platform (DXP), and the characteristics of digital platforms.

What Is a Digital Platform?

A Digital Experience Platform, known as DXP, is a type of software that allows users to manage and create a wide range of digital experiences. This includes micrositeslanding pageswebsitesdigital product guides, and more. Usually, a DXP allows you to build out the front-end design of the digital experience. Some DXP solutions, such as Lumavate, allow you to create the entire digital experience without writing any code. Lumavate is an no-code DXP solution, which means anyone can build branded digital experiences in minutes. a digital experience on the front-end through notable design. DXP solutions also offer content management capabilities that allow you to easily create, manage, and reuse content such as images, documents, videos, text, and audio files. Some DXPs only offer content management system (CMS) functionality while others, like Lumavate, offer a full digital asset management (DAM) solution. A DAM is preferrable over a CMS, because it can efficiently handle diverse media assets. While a CMS focuses on web content, a DAM excels in organizing, storing, and retrieving multimedia assets like images, videos, and documents. DAMs are a superior choice for businesses requiring comprehensive management and distribution of rich media assets. 

What Are The Key Features of a Digital Platform?

Digital Experience Platform effectively manages a wide variety of digital touchpoints throughout the entire customer journey. Let’s explore the platform features: 

What Are The Benefits of a Digital Platform?

There are numerous benefits of a Digital Experience Platform. These benefits vary based on the specific platforms and your business’s special needs. However, the following are some general benefits of DXPs that positively impact most brands: 

Additional Benefits of Digital Platforms

Lumavate offers more benefits than other digital platforms:

What Are Examples of Digital Platforms?

Many DXP solutions fall under the list of digital platforms. Digital platform examples include Sitecore, Adobe Experience Manager, Optimizely, Acquia, and more. Each of these solutions offers your business the ability to build digital experiences for your customers. However, some of them require more technical resources than others. Case in point, Adobe Experience Manager often requires outside consultants and technical resources to set up the initial implementation. Conversely, Lumavate’s more user-friendly DXP solution can be set up in mere minutes by virtually anyone on your marketing team.

In addition, DXP solutions often feature a Content Management System (CMS) or Digital Asset Management (DAM) solution. Lumavate includes a robust DAM, Product Management Solution (PIM), text messaging functionality, more than 40 out-of-the-box integrations, and a form builder.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.