What Is a DAM Vendor?

These days, almost everything happens online. Digital media is a cornerstone of the user experience, and brands of all sizes have embraced the digital revolution.

However, creating digital assets and experiences is one thing, but how can companies share their content with the masses? Digital Asset Management (DAM) vendors can help bridge the gap between brand and consumer, but not all vendors are equally valuable. So, let's break down the different types of vendors available and how to choose the best one for your business.

What Are Examples of Digital Assets?

Digital assets can be anything created or stored on a computer, including:

• Video files

• Images

• Audio files (i.e., podcasts)

• Documents

• Digital stickers

• E-books

• Webinars

And many more. Basically, anything that can be shared as content online can be categorized as a digital asset, which is why digital asset management is so valuable. But let's go beyond the DAM meaning and explore why it matters to your business.

Over time, you'll likely have hundreds or thousands of assets at your fingertips. Everything from product photos to promotional videos will live online. How easily can you access a specific file? With so many files, it's easy to get overwhelmed, particularly if you have to share folders or assets with different departments, agencies, or third-party vendors.

Digital asset management software allows you to access your content more easily and makes it far more shareable for collaboration. Speed and convenience are the hallmarks of a good DAM solution.

What Is Digital Asset Management?

Digital Asset Management software is designed to provide a single storage location from which to organize, share, and curate your content. It's easy to search for a particular file or organize files based on custom criteria. For example, perhaps you have videos and images from a particular event, so they would all be in the same folder since they're all part of the same event. However, digital asset management tools go a step further and allow you to search for content by type or tags, making everything instantly accessible.

Here are some digital asset management examples to help you understand how this process works:

• Content Library - As you create and store more content in your DAM solution, you can categorize items in multiple ways, such as by file type, content type, and more.

• Brand Management - This option works best for managing brand assets like logos, color schemes, templates, and more.

• Production Asset Management - If you're using and repurposing content for new pieces, you can store, manage, and update materials on the fly.

No matter how you utilize digital assets, having the right DAM software can make a huge difference. Collaboration between departments and third-party agencies is much easier and more streamlined when everyone has access to the same tools.

Also, DAM platforms allow you to update permissions for everyone on the team. So, specific people can access only certain parts of your content library, while others can access everything.

What Is a DAM Vendor?

Typically, DAM vendors are companies that offer static digital asset management. One of the top examples is Adobe digital asset management, which integrates seamlessly with other Adobe products like Photoshop or Illustrator. Other examples of DAM vendors include Canto, Bynder, and Brandfolder.

However, while these digital asset management companies are useful, they often lack additional tools like creating digital experiences. Typically, these vendors only offer organizational elements to make it easier to find the content you need. But, if you're trying to leverage existing content to create new digital experiences, you must work with third-party collaborators.

Another issue is that companies like Adobe charge a lot for digital asset management. Also, they can take a while to implement, especially if you already have an extensive asset library. While there are benefits of straightforward DAM tools, they're not ideal for brands that want a more interactive and customer-focused experience.

What I the Best DAM Software?

These days, consumers want more than just standard text copy and static imagery. Digital content is far more interactive and immersive than ever, so brands must upgrade their delivery systems.

Fortunately, Lumavate is the best DAM system, thanks to its seamless integration of multiple tools. In addition to DAM, Lumavate also offers PIM (Product Information Management) and DXP (Digital Experience Platform) solutions.

But, why do PIM and DXP make Lumavate one of the best DAM vendors around? Well, let's say you need to update product listings with new images and text copy. With a traditional content library, you would have to update the photos and text manually for each listing, which could take a long time. Now, you can edit everything automatically in the DAM and the updated information automatically appears in any connected digital experience, such as your website or landing pages.

Similarly, digital experiences are far more engaging and help drive conversions. Now, you and your marketing team can utilize existing digital assets to create these experiences. Best of all, you don't need programming or technical knowledge to create better content. Lumavate is very user-friendly so anyone can master it.

If you're ready to test drive one of the top DAM vendors, now is the time to see how Lumavate can help your brand succeed. With so much competition, gaining an edge can help increase your market share and strengthen your bottom line. With the right digital asset management vendor, there are no limits to how far your brand can go.