What Are Two Examples of Mobile Marketing?
by Eli Merrell | Last Updated: May 22, 2023
by Eli Merrell | Last Updated: May 22, 2023
Keeping all of the details and tactics of mobile marketing straight can make your head spin. It is important to figure out which tactics will resonate best with your audience so you can build a successful mobile marketing strategy.
The mobile marketing definition is the practice of promoting your company's products or services via a mobile device. Mobile marketing strategies can include tactics like mobile advertising, mobile apps, SMS campaigns, mobile push notifications, and QR codes. It is important to note not all mobile marketing tactics will resonate with your target audience. First, your team should consider which channels and tactics will work best for your audience.
There are many options in marketing software that can help with the creation and management of mobile marketing strategies. These platforms can help with mobile app creation, building SMS campaigns, and more. Your team does not have to bear the weight of a mobile marketing strategy on their own, enlist the help of tools.
Mobile marketing is one of the channels within digital marketing. Digital marketing is an umbrella term for all marketing that happens on the internet. Because mobile does connect to the internet the two are similar. Other digital marketing channels include email marketing, social media marketing, search engine optimization, and digital ads.
Companies can use multiple channels and tactics within digital marketing to engage their audience. It is important to note that digital and mobile marketing will not replace more traditional forms of marketing like TV, radio, and print. All of your marketing tactics should work together to create a cohesive marketing strategy.
There are many different types of mobile marketing. Mobile marketing consists of multiple mobile channels such as mobile advertising, mobile apps, SMS campaigns, mobile push notifications, and QR codes. Successful mobile marketing campaigns use one or more of these channels. Companies often use one or more mobile marketing tools to promote their products more effectively to customers. These tools are often software solutions meant to help light the lift on marketers.
Burger King caught the attention of their audience with one of the best mobile marketing examples available. The brand invited customers to burn down their competitor's ads using augmented reality (AR) in their mobile app. The customers got a chance to win a free Whopper and an exciting and interactive digital experience.
IKEA also used AR to help shoppers make more informed purchases. With the IKEA Place mobile app users can virtually place furniture in their home to make sure it fits before purchase. This helps customers feel more confident about their purchases and leads to a better customer experience.
These are just two mobile marketing examples. There are countless more, some using AR like these two others or more simple SMS campaigns. Mobile marketing does not need to be flashy and virtually catching on fire to be successful. Think first about what will resonate with your audience and go from there.
There are many mobile marketing advantages. As access to smartphones grows so does the importance of mobile marketing.
The first benefit is broad access. Eighty-five percent of American adults have a smartphone, as of 2021. This means the chances of your audience having a smartphone is high and the probability they will come across your mobile marketing campaigns is also high. As smartphones continue to grow in popularity your marketing could be gaining more viewers.
The next benefit is immediacy. The average smartphone user spends four hours and 10 minutes on their device. This means users are constantly checking their phones for updates and new content. With how often users are checking their mobile phones they will be exposed to your marketing just as quickly.
Incredible open and response rates are the next biggest benefit of mobile marketing. Ninety-seven percent of all SMS messages are read within 15 minutes of receipt. No other channel has this kind of open and response rate. Think about the power of engaging 97 percent of your audience only 15 minutes after sending the communication. It almost seems too good to be true.
Another opportunity found with mobile marketing is the chance to go viral. There is no magical button you can press to go viral but mobile content is more likely to go viral than other content. You must first engage with your audience on mobile before you can go viral. Taking small steps now could benefit you in the future.
Last is how cost-effective mobile marketing is. Compared to more traditional marketing methods like TV, radio and print mobile marketing will save you money. When the time goes to cut budgets but maintain leads, mobile marketing will be the place to be.
There are many advantages and disadvantages of mobile marketing. One disadvantage is the learning curve for marketers who do not have mobile experience. This can feel daunting but given the correct tools and resources can be managed.
There are many mobile marketing tools to help your team create and execute a mobile marketing strategy. Learn more about how Lumavate can help you build better mobile marketing campaigns, book a demo today!