What Are the Costs of Creating a Microsite?

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by Mitch Tor | Last Updated: Aug 10, 2022

Are you looking to build microsites for your business but are unsure of the costs associated with building one? This blog has you covered! We will talk about what microsites are and all the different costs associated with them.

What Are Microsites?

Microsites are standalone websites that are made in relation to your main website but focus on a specific product, service, event, or campaign. They are used to target a specific audience or market and usually have their own domain name. For example, if you have an e-commerce website, you might create a microsite for a new product line you are releasing.

Creating a microsite can be a great way to promote a new product or service, as well as increase traffic to your main website. However, before you create a microsite, it is important to consider the costs associated with them.

What Are the Costs of Microsites?

There are four main types of costs associated with microsites:

  1. Domain name registration
  2. Hosting fees
  3. Development costs
  4. Maintenance costs

Let’s take a closer look at each of these costs:

Domain Name Registration

The first cost you will incur when creating a microsite is the cost of registering a domain name. This is the address where people will find your microsite online. Domain names typically cost around $10 per year, but this can vary depending on the extension you choose (.com, .net, .org, etc.) and the registrar you use. If you already have a domain name for your main website, you can usually add a subdomain for your microsite at no additional cost.

Hosting Fees

In order to get your microsite online, you will need to pay for hosting. Hosting fees can range from $5 to $100 per month, depending on the type of host you choose and the features you need. If you are on a tight budget, you can opt for shared hosting, which is the most affordable option. However, if you want more control over your microsite and don’t mind paying a bit more, you can choose dedicated hosting.

Development Costs

The next cost you will need to consider is the cost of developing your microsite. If you are planning on creating a simple microsite, you might be able to do it yourself using a website builder such as WordPress or Wix. However, if you want a more complex microsite or don’t feel confident in your ability to create one, you may need to hire a web developer. The cost of hiring a web developer can vary greatly depending on their experience and the scope of your project.

If you want to build a powerful microsite experience without paying for a developer you could also consult a digital experience platform (DXP). We will discuss what a DXP option looks like and the costs associated with one.

Maintenance Costs

Once your microsite is up and running, you will need to pay for ongoing maintenance costs. These costs can include things like hosting fees, domain name registration, and website updates. The cost of maintaining a microsite will vary depending on the size and complexity of your site.

As you can see, there are several different costs associated with creating a microsite. However, if done correctly, a microsite can be a great way to promote your business and increase traffic to your main website.

What is a Digital Experience Platform?

If you want to create a complex microsite but don’t want to pay for a web developer, you could use a digital experience platform (DXP). A DXP is a type of software that allows you to create and manage digital experiences such as websites, mobile apps, and online stores.

Some of the features you can expect from a DXP include:

DXP software is used by some of the world’s largest companies, including Coca-Cola, Nike, and IBM.

Should I Use a Microsite Builder or Digital Experience Platform to Build My Microsites?

The main difference between a microsite builder and a digital experience platform is that a microsite builder is typically used to build simple sites, while a digital experience platform can be used to build complex sites.

If you want to create a simple microsite, such as an online brochure or one-page website, a microsite builder will likely be the better option. Microsite builders are typically more affordable than digital experience platforms, and they are easy to use, even if you don’t have any technical experience.

However, if you want to create a complex microsite with features such as personalization at scale or marketing automation, a digital experience platform will be the better option.

Many digital experience platforms require thousands of dollars in investment and still require extensive training to use. Using programs like these for a microsite doesn't make sense for most businesses. Other DXPs like Lumavate, provide you with the tools you need to create powerful microsites in minutes. If you want to learn more about building microsites with Lumavate, book a demo today!

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