5 Tips for Designing Memorable Microsites

Brian Cooney Picture

by Brian Cooney | Last Updated: Aug 10, 2022

The internet is a vast and ever-changing landscape, and it can be tough to make your mark. But with a well-designed microsite, you can put your best foot forward and make a lasting impression. A microsite is a standalone website that is typically used to promote a specific product, service, or event. They are usually distinct from an organization's main website in terms of design and functionality. When done right, microsites can be extremely effective marketing tools. They can help you reach a new audience, drive sales, or build brand awareness. And because they are self-contained, they offer the perfect opportunity to experiment with new ideas and push the envelope creatively. A well-designed microsite goes a long way in helping you achieve your goals. So, when designing a microsite, there are a few things to remember.

Keep it Focused

It is essential to define your target account and stick to it. Ask yourself, what is the purpose of this microsite? What do you want your visitors to do when they get here? Once you have a clear goal in mind, you can design your microsite to lead visitors towards that goal. An example of keeping your idea focused would be to design a microsite to promote a new product. In this case, your goal would be to get visitors to learn about the product and then purchase it. To lead visitors towards this goal, you would want to include clear and concise information about the product and a link to purchase it.

Make it Visually Appealing

First impressions matter, so you want your microsite to look its best. This means using high-quality images and videos and choosing a color scheme and layout that are pleasing to the eye. When it comes to visuals, less is often more. You want to avoid overcrowding your microsite with too much information or too many visuals. Instead, focus on a few key visuals that will really capture your visitors’ attention. With the help of Lumavate's digital experiences platform, you can quickly and easily create a microsite that looks great on any device.

Make it Easy to Navigate

You want your microsite to be easy to navigate so that visitors can find the information they’re looking for quickly and easily. This means designing a clear and intuitive navigation system. Your navigation should be easy to understand and use, even for first-time visitors. And it should be consistent throughout your microsite so that visitors always know where they are and what they can do next. An example of good navigation would be to include a navigation bar at the top of each page with links to the different sections of your microsite.

Make it Mobile Friendly

In today’s world, it’s important to design for mobile devices. This means making sure your microsite looks good and works well on smartphones and tablets. Mobile users have different needs than desktop users, so you’ll need to think about how to optimize your microsite for smaller screens. This might mean using different visuals or redesigning your navigation to be more touch-friendly. If you are tailoring your device to a specific age group, make sure you test it with them!

Make it Shareable

You want people to share your microsite with their friends and followers. You must include social media buttons and other sharing tools to make this happen. You can't miss out on the digital marketing world of social media. Make it easy for visitors to spread the word about your microsite by including social media buttons on every page. You can also include sharing tools that allow visitors to email or text your microsite to others.

Lumavate: Designing Memorable Microsites

Here at Lumavate, we specialize in creating beautiful, responsive microsites quickly and easily. With our platform, you can create a microsite that looks great on any device. And our easy to use builder makes it easy to create a truly unique and memorable experience. With dozens of different design options to customize, your microsite digital experience will look amazing. Contact us today to learn more about how Lumavate can help you create a memorable microsite, or any other digital experience. We’d be happy to show you what our platform can do. You can book a demo with one of our specialists or start your free trial today!

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.