3 Tips to Increase Conversions on Microsites

Matt O'Haver Picture

by Matt O'Haver | Last Updated: Aug 10, 2022

What is a microsite?

A microsite is a small website that is typically used to promote a single product, service, or event. In most cases, microsites are used to supplement an existing website and are designed to be temporary.

When should I use a microsite?

There are a few different situations when you might want to use a microsite:
  1. You have a new product or service that you want to promote. If you have a new product or service that you want to get some extra attention for, a microsite can be a great way to do that.
  2. You're running a promotion or event. If you're running a promotion or event, a microsite can be a great way to centralize all of the information about it in one place.
  3. You want to test something out. Microsites are also a great way to test out new ideas without impacting your main website.
  4. You want to target a specific audience with laser-like precision. If you have a specific audience that you want to target, a microsite can be a great way to do that.
  5. You want to create a sense of urgency. If you want to create a sense of urgency around your product or service, a microsite can be a great way to do that.
If any of those sound like something you might be interested in, then a microsite could be a good option for you.

How can microsites increase conversions?

There are a few different ways that microsites can help you increase conversions:
  1. By increasing brand awareness: If people are aware of your brand, they're more likely to do business with you. Microsites can be a great way to increase brand awareness and get people talking about your company.
  2. By providing relevant information: If you provide relevant information on your microsite, people will be more likely to convert. Make sure you're clear about what you're offering and why it's valuable.
  3. By building trust: If people trust your brand, they're more likely to do business with you. Microsites can help you build trust by providing a positive user experience and by featuring testimonials and

How do I measure conversions on a microsite?

There are a few different ways you can measure conversions on a microsite:
  1. By using Google Analytics: You can use Google Analytics to track traffic to your microsite and see how people are interacting with it. This will give you valuable insight into what's working and what's not.
  2. By using conversion tracking: Conversion tracking allows you to see which actions people are taking on your microsite and whether or not they're resulting in a conversion. This is valuable information that can help you optimize your microsite for better results.
  3. By using A/B testing: A/B testing allows you to test different versions of your microsite to see which one performs better. This is a great way to fine-tune your microsite and make sure it's as effective as possible.
If you're not sure which method to use, start with Google Analytics. It's a good all-around tool that will give you valuable insights into your microsite's performance. These are just a few tips to help you increase conversions on your microsite. For more tips, be sure to check out our Introduction to Microsites. And if you need help designing or building an effective microsite, we're here to help. Contact us today to get started.

3 Tips to Increase Conversions on Microsites

  1. Keep the design simple
When it comes to microsites, less is more. The last thing you want is for your visitors to be overwhelmed with too much information or too many options. Stick to a simple design with a clear call-to-action (CTA) and make sure your CTA is above the fold (visible without scrolling).
  1. Use strong visuals
Since microsites are usually short on text, it’s important to use strong visuals to communicate your message. Use high-quality images and videos, and make sure they’re relevant to your offer.
  1. Make it mobile-friendly
Since more and more people are using their smartphones and tablets to access the internet, it’s important to make sure your microsite is mobile-friendly. This means using a responsive design that will adjust to any screen size, as well as making sure your CTA is easy to tap on a small screen. By following these tips, you can create a microsite that is designed for conversions. Just remember to keep it simple, use strong visuals, and make it mobile-friendly.

How can Lumavate's DXP help me create microsites?

If you're looking for a platform that makes it easy to create and manage microsites, Lumavate's DXP is a great option. Our DXP comes with everything you need to create personalized, high-converting microsites. Contact us today to schedule a demo.
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