3 Tips to Increase Conversions on Microsites
by Matt O'Haver | Last Updated: Aug 10, 2022
by Matt O'Haver | Last Updated: Aug 10, 2022
A microsite is a small website that is typically used to promote a single product, service, or event. In most cases, microsites are used to supplement an existing website and are designed to be temporary.
There are a few different situations when you might want to use a microsite:
If any of those sound like something you might be interested in, then a microsite could be a good option for you.
There are a few different ways that microsites can help you increase conversions:
There are a few different ways you can measure conversions on a microsite:
If you're not sure which method to use, start with Google Analytics. It's a good all-around tool that will give you valuable insights into your microsite's performance.
These are just a few tips to help you increase conversions on your microsite. For more tips, be sure to check out our Introduction to Microsites. And if you need help designing or building an effective microsite, we're here to help. Contact us today to get started.
When it comes to microsites, less is more. The last thing you want is for your visitors to be overwhelmed with too much information or too many options. Stick to a simple design with a clear call-to-action (CTA) and make sure your CTA is above the fold (visible without scrolling).
Since microsites are usually short on text, it’s important to use strong visuals to communicate your message. Use high-quality images and videos, and make sure they’re relevant to your offer.
Since more and more people are using their smartphones and tablets to access the internet, it’s important to make sure your microsite is mobile-friendly. This means using a responsive design that will adjust to any screen size, as well as making sure your CTA is easy to tap on a small screen.
By following these tips, you can create a microsite that is designed for conversions. Just remember to keep it simple, use strong visuals, and make it mobile-friendly.
If you're looking for a platform that makes it easy to create and manage microsites, Lumavate's DXP is a great option. Our DXP comes with everything you need to create personalized, high-converting microsites. Contact us today to schedule a demo.